Customer: Dreams Establishment – Eber

Eber Customer /

Dreams Est.


A retail lifestyle company based in Singapore, Dreams Establishment was founded in 2012 by Audrey Lee & Grace Goh. The group started out with homegrown bakery, Little House of Dreams which is at present its core business division. In 2015, the duo created Dreams and Confetti, a multi label concept store housing the world’s best party and entertaining brands. Dreams and Confetti also has the largest variety of cake stands in Singapore. That same year, Dreams Establishment also acquired Red Carousel and its founder, Wynona Leach joined the group as Creative Director.


  • Type: Retail / Restaurant
  • Total Physical Stores: 2

Dreams Rewards Member Program

  • Every 20 dollar spent entitle to earn 1 credit.
  • Accumulated points are able to be converted for purchase rebates.
  • Birthday Treats on members special day.
  • Pre-paid gift cards usage.


Paid members will earn an immediate welcome bonus credited for use on visit. Members are rewarded with free cake slice and a scoop of Ben & Jerry ice cream on their birthday month and cash voucher validity for 3 months from the day of issue. Discounts on bespoke cakes & dessert tables are available to members as well.

Customers could get pre-paid gift card for use on next visits or even as a gifts to their friends on either Little House of Dreams or Dreams and Confetti purchases.

Promotion Mechanics

No matter what your product, no matter what your message, use promotional mechanisms to ensure relevant and effective solutions that suits your audiences. Double points earning on occasion, enjoys seasonal discounts and even treats on your anniversary can be great ways to promote your business.


Gift card

  • Pre-Paid value dominate $10, $25, $50
  • 2 choice of outlet
  • Top-up available
  • Partial value usage

Audrey Lee – Founder

“Eber is a great, effective and easy way to kick-start your very own member program!”