Marketing has never had more data.
Dashboards are richer, platforms are louder, and ROI is discussed in almost every marketing meeting.
At the same time, clarity has become harder to find.
Marketers are flooded with metrics, conflicting attribution models, and platform-reported results that do not always reflect real business outcomes. Meta says one thing. Google says another. Finance asks a different question entirely.
Looking at more numbers no longer guarantees better decisions. In many cases, it creates confusion.
The shift in 2026 is no longer about tracking everything.
It is about knowing what to measure, when it matters, and how to turn data into decisions leaders can trust.
In this episode, Mike Lim, Managing Director of InsightOut, breaks down how performance marketing has evolved, why attribution remains misunderstood, and how marketers should rethink ROI, benchmarks, and data interpretation in an increasingly complex marketing landscape.
Why platform-reported ROI often breaks down, and how marketers should think about attribution across channels.
What metrics actually matter at different stages of the funnel, from awareness to conversion, especially for lean teams.
How marketers should set meaningful benchmarks using their own data and platform signals instead of generic industry averages.
