Drive real traffic to your Shopify site and enable a healthy e-commerce funnel.
If you can increase traffic to your Shopify site, you will have a higher chance of increasing conversions and sales.
Discovering techniques to encourage customers to buy from your store, on the other hand, could be difficult. And things don’t get much easier when you’re up against well-known retailers.
I’ve compiled a list of top-tier tactics for boosting traffic to your online store in this blog. Consequently, you will be able to expand on your present accomplishments and begin competing with the best teams.
What is a cost-effective approach to drive traffic to your store?
It goes without saying that e-commerce sales are on the rise. Here are three creative strategies to attract traffic to your online store without utilizing advertisements!
Make use of Pinterest. 87 percent of Pinterest users have purchased from anything they’ve pinned, and active Pinners earn 9% more than non-users.
Spend more time on Instagram Stories. The best aspect is that you can place call-to-actions (CTAs) here to direct potential clients to your website. To accomplish so, you’ll want to use your slides to tell a tale.
Customers can be drawn in with relevant and engaging material tailored to your brands, such as videos, images, hashtags, and more.
Then, in the end, provide a call to action to your online store, such as “Shop Here” or “Link in Bio.” Corporate accounts with over 10,000 followers or verified accounts can add a link to their CTA and use the ‘Swipe Up’ feature.
Create a blog. It’s no secret that blogging is excellent for SEO when done right. The more material you create, the more links to your online store there will be. Your blog can be used to showcase your business and market your items.
You can write on anything related to your business to do this. For example, if you sell swimsuits, you could write a blog post titled “5 Colorful Swimsuits That You Need for Your Next Vacation.”
Why is traffic essential for your store’s progress?
The key to improving traffic rates is to bridge the gap between the consumer and the brand. Said, the less traffic you have, the fewer buyers you will attract.
The more interested people you can reach out to, the better your brand’s sales. Of course, you’ll want to make certain that the clients you attract can find what they’re looking for.
If you don’t, you won’t make any sales, and your bounce rate will climb. Because Google’s algorithm negatively evaluates your store, this will have a long-term adverse impact.
Here are 7 strategies for boosting traffic to your Shopify store:
1.Create real Social Proof
Genuine social proof will almost always boost your store to the top of search results. Furthermore, people require validation, such as real user evaluations, before they will trust and buy from your online store, so social proof is critical for the growth of online businesses and thus it helps to create loyal customers.
The majority of customers value customer reviews!
Positive reviews inspire consumers to trust your store more; they regard those reviews as valuable, and as a result, your store becomes more trusted, and they will suggest your brand to their friends.
So, please try to find ways to encourage your current consumers to submit reviews about your business with you and then display all of those in front of your store and other social media platforms.
2.Engage in social platforms
You or your staff can drive traffic to your Shopify store’s social media platforms by engaging on the forum.
Respond to comments as soon as possible after posting your goods. Users are aware and recognize that any business account, such as one on Instagram, is managed by a genuine person.
A customer purchases your goods, uploads a photo to social media, and tags your store. Would you please make a point of responding to them in the comments area?
Because 56% of consumers believe in User Generated Content (UGCs) over promoted adverts, new customers are more inclined to purchase.
Instead of selling your product to your relatives and friends on Facebook, ask them to share your store with their networks. Give discounts if you’re releasing a new product. This will increase sales for your online store faster and with absolutely no market expense.
3.Make use of SEO
According to Brian Dean of backlinko’s research, 75% of clicks go to the top three search engine results.
Will your store appear on the first page of search results if your customers search for it today? Including relevant keywords on your store’s product pages and landing, pages will boost your store’s ranking in search results.
The position of your online store on the search engine’s first page will be determined by optimizing your meta titles and meta descriptions using relevant keywords.
Weave Got It Canada is an example of a Shopify store that uses SEO to promote organic traffic. In this Shopify blog, they provide a detailed strategy.
To find out what keywords your clients are typing into the search bar, use Uber-suggest or Google Keyword Planner. Of course, these keywords should be used in the title and product descriptions.
If feasible, shoot unique images of your products and avoid using stock photos; nevertheless, if you must use them, do some tweaking using platforms like Canva.
Rich snippets, according to Search Engine Land, can increase the number of hits on a page by 30%.
Rich snippets are search results that include product information such as reviews, price, and availability. On product pages, Shopify currently has tidbits such as a breadcrumb list. If you optimize your product pages right now, don’t be surprised if you don’t get results right away; ranking takes time.
Take note of technical SEO as well. Google Search Console or Page Speed Insights are used to resolve page loading speed, site structure, and submitting site maps.
4.Spend time on content marketing
One of the best ways to keep clients is to create content in these changing times.
From written words such as blogs to audio for podcasts to generating videos on platforms such as YouTube or IGTV, you must constantly develop content in all formats for your customers to engage with your Shopify store.
Podcasts are not optimized for traffic, but you may always include show notes with relevant links for your listeners to take action on each episode.
According to 2019 podcast consumer results, 54 percent of podcast listeners are likely to check out a brand after hearing it advertised on a podcast.
YouTube has 2 billion users and is the second largest search engine. Create educational video content to help your clients learn new skills related to utilizing your product to solve an issue.
5.Take advantage of unused paid advertising
The paid advertisement is the best strategy to increase traffic to your Shopify business quickly. Your marketing budget may prevent you from spending as much as your competitors on Google and Facebook’s leading platforms.
The good news is that other underutilized and low-cost platforms you can use to attract traffic to your Shopify store.
Pinterest advertisements
One in every two customers buys the product after seeing a promotional pin. In addition, Pinterest has 332 million users, with 78 percent saying the content, including adverts, is valuable.
If you sell any women’s products, you should start using the platform immediately.
Females account for 71% of all Pinterest users worldwide. Shop hearts is an excellent Shopify website example that uses Pinterest to increase online store visitors.
TikTok advertisements
Shopify just announced its partnership with TikTok to allow Shopify companies to advertise on TikTok without leaving the Shopify environment efficiently.
6.Think about referral marketing
If a consumer has purchased from you, why not ask them to refer a friend or family member and offer a discount on their next purchase?
Customers who have been referred have a 20% higher annual average order value. On the other hand, creating a referral program can be challenging at times.
The most excellent option is a two-sided incentive program in which both parties (one who refers to the one referred) stand to gain.
Leesa Mattress has an excellent referral program in which you may earn $75 cash for referring a friend.
You may also get referral program ideas from these 21 more Shopify store examples to increase traffic to your e-commerce store.
7. Provide discount codes as a loyalty program
Discount codes entice customers to come into your store not just to look around but also to buy. Special offers can also be linked with surveys and other tools to assist you in learning more about your customers.
This method can help you attract new customers or, at the very least, discover more about why someone is or isn’t interested.
Using a review collection app, you can provide a discount code for the customer’s next purchase.
When you receive a valuable review, you may provide them a discount coupon that they can use on their next purchase, allowing you to keep them. As a result, these consumers function as influencers, and you can increase traffic to your store.
The greatest way to encourage customers to provide reviews is to build a loyalty program that compensates them for it.
Wrapping up
There is no single best strategy to increase traffic to your Shopify store. However, to develop a lasting brand, you must have a mix of short-term traffic results, such as paid advertising, and long-term traffic results, such as blogging/vlogging.
To put any of the strategies above into action and increase visitors to your Shopify store, you’ll need a solid digital marketing strategy. Choose one method to deliver value to your ideal customers where they spend most of their time.
They will eventually convert, resulting in a massive amount of traffic to your Shopify site.
