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客戶忠誠計劃是什麼?5個全球品牌案例教你打造有黏性的顧客關係 在競爭激烈的市場中,獲得一個新客戶的成本,平均是保留一位老客戶的5倍。這也是為什麼「客戶忠誠計劃」成為各大品牌的重要戰略。從累積積分、會員專屬優惠,到打造社群體驗,忠誠計劃的形式愈來愈多元,但核心目的只有一個——讓顧客持續回來,並且願意推薦給他人。

香港會員積分系統 在香港這個競爭激烈的市場中,建立有效的會員積分系統已成為零售和餐飲業者提升顧客忠誠度與業績的關鍵策略。根據研究,擁有會員制度的零售商,其顧客重購率平均比沒有會員制度的高出30%,而使用積分或會員回饋機制的顧客,平均消費金額更高出25%。這些數據顯示,會員制度不僅能提升顧客黏性,還能實現實質的業績增長。

【會員系統推薦】5大好處+5大功能 在香港競爭激烈的零售和餐飲市場,如何留住客人、提升回購率,成為每一間店舖的共同挑戰。顧客比以往更著重「體驗」與「價值」。因此,越來越多品牌選擇引入會員系統,不再單靠折扣搶生意,而是透過會員經營策略,將新客變熟客,熟客變鐵粉。

Industry Insights

Facebook Instagram Linkedin Youtube Table of content Exploring the Aesthetic Medical Industry​ Differentiating the Treatment of Patients as Per Their Expectations​ Implementing …

Facebook Instagram Linkedin Youtube Table of content Key Details Strategic Takeaways for Marketers What You Can Learn JD Sport and Nike Launch …

Facebook Instagram Linkedin Youtube Table of content Key Takeaways from Domino’s Loyalty Refresh The Proof is in the Pizza: Results​ Why It …

Retention Fundamentals

How to Start a Loyalty Program for Pubs The best way to build loyalty is when you’re intentional. Here’s what spreadsheets don’t …

Is My F&B Business Too Small for a Loyalty Program? If you’re running a small F&B business — maybe a café, bubble …

4 Loyalty Program Concepts That Transform Customer Relationships The most effective loyalty strategies now focus on creating emotional connections, delivering meaningful value, …

The Evolving Marketer

5 Customer Referral Ideas to Boost Loyalty and Drive Growth Customer referrals — also known as referral marketing — are one of …

In the ever-growing world of e-commerce, standing out from the crowd is vital. If you’re running a Shopify store, you know that …

Facebook Instagram Linkedin Youtube Table of content Exploring the Aesthetic Medical Industry​ Differentiating the Treatment of Patients as Per Their Expectations​ Implementing …

Industry Insights

Facebook Instagram Linkedin Youtube Table of content Exploring the Aesthetic Medical Industry​ Differentiating the Treatment of Patients as Per Their Expectations​ Implementing …

Facebook Instagram Linkedin Youtube Table of content Key Details Strategic Takeaways for Marketers What You Can Learn JD Sport and Nike Launch …

Facebook Instagram Linkedin Youtube Table of content Key Takeaways from Domino’s Loyalty Refresh The Proof is in the Pizza: Results​ Why It …

Retention Fundamentals

How to Start a Loyalty Program for Pubs The best way to build loyalty is when you’re intentional. Here’s what spreadsheets don’t …

Is My F&B Business Too Small for a Loyalty Program? If you’re running a small F&B business — maybe a café, bubble …

4 Loyalty Program Concepts That Transform Customer Relationships The most effective loyalty strategies now focus on creating emotional connections, delivering meaningful value, …

How Can I Get Customers to Come Back After Their First Visit? You’ve worked hard to bring a customer in for the …

How to Collect Customer Data with Your Loyalty Program. Customer data is crucial for building a successful loyalty program. By gathering and …

Why Every Singapore Business Needs a Loyalty Program in 2025 Singapore’s consumers pride themselves on a fast moving purchasing behaviour. The next …

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How to Start a Loyalty Program for Pubs The best way to build loyalty is when you’re intentional. Here’s what spreadsheets don’t …

客戶忠誠計劃是什麼?5個全球品牌案例教你打造有黏性的顧客關係 在競爭激烈的市場中,獲得一個新客戶的成本,平均是保留一位老客戶的5倍。這也是為什麼「客戶忠誠計劃」成為各大品牌的重要戰略。從累積積分、會員專屬優惠,到打造社群體驗,忠誠計劃的形式愈來愈多元,但核心目的只有一個——讓顧客持續回來,並且願意推薦給他人。

香港會員積分系統 在香港這個競爭激烈的市場中,建立有效的會員積分系統已成為零售和餐飲業者提升顧客忠誠度與業績的關鍵策略。根據研究,擁有會員制度的零售商,其顧客重購率平均比沒有會員制度的高出30%,而使用積分或會員回饋機制的顧客,平均消費金額更高出25%。這些數據顯示,會員制度不僅能提升顧客黏性,還能實現實質的業績增長。