How Referral Marketing is Used to Grow Customer Engagement

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In Singapore’s competitive business landscape, prioritising customer engagement is of utmost importance. As such, referral marketing has emerged as a highly effective strategy experiencing a growing surge in popularity. Also known as word-of-mouth marketing, the approach encourages existing customers to…

5 Ways to Boost Customer Loyalty

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Nurturing customer loyalty has become an essential pillar for long-term success in today’s business landscape. This strategy not only ensures repeat purchases, but also boosts brand growth through word-of-mouth referrals. As such, the significance of enhancing customer loyalty cannot be…

How To Turn Data into Dollars From Your Loyalty Program

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In today’s fast-paced business world, data is everything. It’s the key to understanding your customers, their preferences, and how to keep them coming back for more. That’s why loyalty marketing has transformed dramatically in the era of data analytics. In…