Turn Every Visit Into a
Winning Moment
Lucky Wheel is part of Eber's Engagement pillar. It adds interactive, chance-based mechanics to your loyalty program, giving members a reason to participate, return, and spend, with every spin.
Everything You Need to Run a High-Impact Game
Built to handle flash campaigns, daily activation mechanics, and seasonal events, without engineering overhead on your side.
Conversion-Ready UX
An intuitive web-based interface that works across mobile and desktop. No app download required from your members.
White-Labeled UI
Match your brand identity completely. Fonts, colours, copy, and imagery are all customisable so the experience carries your brand, not ours.
Scalable Architecture
Handle thousands of concurrent players during flash campaigns without slowdowns or reliability issues at peak.
Flexible Reward System
Give out points, digital vouchers, or campaign-specific rewards. Outcomes feed directly into your loyalty program automatically.
Custom Logic and Probability Control
Set win/loss odds, play limits, reward types, and expiry windows with precision. You control the economics of every game.
Real-Time Campaign Analytics
Track game engagement, reward redemption, and member growth live from your Eber dashboard. See what is working as it happens.
Gamification That Is Part of Your Loyalty Program, Not Bolted On
Lucky Wheel sits inside Eber's Engagement pillar, so every spin, reward, and participant is connected to your member database, your Playbooks, and your analytics in one place.
A winning spin can issue points, trigger a Playbook, or unlock a tier upgrade automatically. No manual follow-up. No disconnected spreadsheets.
Three Ways Brands Put Lucky Wheel to Work
Each use case maps to a different stage of the member journey, from first interaction to ongoing habit.
Launch a First-Play Campaign
Give every new member a free spin or gift-box open on sign-up. Reward data collection (name, phone, birthday) with a chance to win, and make the first interaction with your brand one they remember.
Drive Daily Return Visits
Offer one free spin per day to give members a reason to open your Customer Site or visit your outlet. An effective daily habit mechanic for coffee chains, retail, and quick-service brands.
Seasonal Flash Events
Run limited-time games tied to holidays or store milestones. High-urgency prizes and a short play window create the conditions to re-engage dormant members before they lapse for good.
See How Secret Recipe Used Lucky Wheel to Drive Repeat Visits
Secret Recipe: Spin & Win
Secret Recipe launched a Spin & Win campaign using Eber's Lucky Wheel to bring more members through the door and give existing members a reason to keep coming back.
- Attracted new members with a first-spin reward tied to sign-up
- Drove repeat visits through a daily play mechanic
- Boosted reward engagement with instant-win prizes including discounts and points
- All game results tracked live from the Eber analytics dashboard
