Loyalty points are your brand currency. If you are issuing loyalty points, it’s important to think about how your members can earn and burn them. We need to pay attention not only to how members earn them, but also how points are redeemed. If the redemption rate is low, it means that we have an unhealthy system and members are not engaged.
Eber provides huge flexibility when it comes to loyalty points systems. From issuing basic multiples based on amount spent, to welcome points, birthday multiples and member tiers differentiation. All of those can contribute to a successful program.
Loyalty stamp cards are used by brands some time instead of points. The advantage of a stamp card is that it’s simple to understand. Collect 10 stamps to get a free item. However, traditional stamp cards in paper have a lot of flaws. To start with, it can be lost easily. The worst part is that even after we completed the 5th card, the brands normally won’t even know who we are.
By default, the cards are tied to the customer mobile numbers. We can collect stamps more easily and the card never gets lost. Finally, brands get to know who their customers are and can choose to reward more loyalty members differently.
Rewards is an important part of a loyalty program. But again each reward can be unique by itself. For example, an in-store redemption, online redemption, limited by quantity, limited by period, or even redeeming at partner outlets.
Eber Rewards Experience allows you to set up rewards in different redemption scenarios. It can be as simple or as complex as you like.
We also automate personalised Welcome Reward, Birthday Rewards, Anniversivery Rewards and more on Eber. No customer will be forgotten.