### About WooCommerce
WooCommerce lets you launch and grow a store that feels truly yours. Because it’s open-source and tightly integrated with WordPress, you can tailor everything—from storefront and checkout to catalog and content—while keeping operations in one familiar admin.
- Open-source ecommerce built on WordPress, giving you full control and ownership.
- Highly customizable with themes, plugins, and extensible checkout.
- Scales from starter stores to established brands with inventory, variations, and secure payments.
- Rich developer ecosystem and documentation for long-term growth.
- Manage products, orders, customers, and analytics inside WordPress.
### Eber with WooCommerce
- Faster sign-ups: New customers can become members during checkout with details passed to Eber-less manual entry for staff and a smoother first purchase.
- Consistent profiles: Email, name, phone, and birthday can sync at creation so both WooCommerce and Eber show the same customer info for service and campaigns.
- Quicker return visits: The Eber loyalty widget can auto sign in recognized shoppers on your storefront, reducing login friction and helping them get to checkout faster.
- Clear member experience: Shoppers can see their points and available rewards on your site, making it easy to understand benefits and come back for more.
- Targeted marketing: With birthdays and contact details captured and aligned, you can run more relevant offers and reminders without list clean-ups.
- Less admin, fewer errors: New user creation and basic field mapping reduce double data entry, so your team spends less time fixing records.