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### Highlights
- Event-based triggers: Activate messages for occasions like birthdays, anniversaries, or periods of inactivity
- Send automated messages via Email or SMS
- Customise personalized message from existing templates for different triggers and member segments
### Overview
This function helps clients cultivate long-lasting relationships with their customers by initiating engagement with personalized welcome messages and following up with reminders to keep customers active on the platform. These initial interactions set a positive tone, paving the way for future sales and enhancing customer retention. Eber’s Campaign Bot further refines this process by automating and personalizing communications. It allows you to create auto-triggered messages based on specific criteria, such as birthdays, anniversaries, or re-engagement triggers. You can choose to deliver these messages via Email or SMS, streamlining your campaigns and saving valuable time while increasing customer engagement. This seamless integration ensures your communications are timely and relevant, strengthening customer relationships and fostering long-term loyalty.