### Highlights
- Centralize customer data for a complete 360° member view
- Improve personalization with targeted segmentation and reporting
- Enhance efficiency with automated account management and adjustments
- Strengthen loyalty by tracking rewards, tiers, and interactions
### Overview
The Consumer CRM acts as the foundation of customer management within Eber. It consolidates personal details, transaction history, and engagement records into a single, unified database. This enables businesses to build a complete understanding of each customer, ensuring more effective relationship management.
While many processes are automated to reduce administrative workload, administrators retain full control. Adjustments to rewards, point balances, and member tiers can be made directly, ensuring flexibility when handling unique customer situations. With built-in segmentation, monitoring, and reporting tools, the CRM empowers businesses to deliver personalized experiences while optimizing operational efficiency and customer satisfaction.
### Core Components
- Member Records: Store detailed customer profiles with personal, transactional, and engagement data
- Segmentation: Group customers by tiers, behavior, or custom filters
- Account Management: Adjust rewards, balances, and tier assignments manually when required
- Interaction Logging: Track touchpoints across online and offline channels
- Reporting Tools: Generate insights into behavior, preferences, and program performance
