###Highlights
- Gain clear insights into how customers interact with your messages.
- Use delivery, open, and click data to refine future campaigns.
- Monitor SMS spend and usage to stay within budget.
- Identify top-performing messages and optimize for higher engagement.
###Overview
Understanding how customers respond to your messages is the key to stronger engagement. Messaging Analytics makes it simple to track every email and SMS, showing you exactly when messages are delivered, opened, and clicked. Instead of working blindly, you gain clear insights into what content performs best and which campaigns drive the most action.
For SMS, the system provides detailed breakdowns of delivery status, provider information, and cost per message, along with a usage summary that helps control spending. For email, you can monitor open rates, click-throughs, and bounce rates, giving you the data needed to refine subject lines and content. With all this information in one place, you can quickly spot trends, adjust strategies, and continuously improve your communication results.
###Core Components
- Email Messages: Detailed reporting on sent, delivered, opened, and clicked emails
- SMS Messages: Tracking of delivery status, provider, rate per unit, and message content
- Usage Summary: Aggregated SMS reports showing total units and cost over time
- Performance Dashboard: A consolidated view of all messaging results to evaluate overall effectiveness
