### Highlights
- Delivery status tracking: View success rates and failures for sent messages
- Calculate and display cost per unit for SMS messages
- Access comprehensive records of all email and SMS activities
- Track SMS spending and credit usage over time
### Overview
Messaging Analytics is a powerful feature that provides comprehensive insights into customer interactions across various communication channels, including SMS and email. By tracking key metrics such as message delivery rates, open rates, response times, and engagement levels, this tool enables businesses to understand how effectively they are connecting with their audience. Users can analyze trends over time, identify peak engagement periods, and measure the impact of specific campaigns for data-driven decision-making. Additionally, Messaging Analytics allows you to view detailed SMS and email logs, including delivery statuses and cost per unit for each text message sent. With SMS analysis, you can track spending data and monitor when your credits are utilized for text messaging. Customizable reports and visual dashboards empower teams to optimize their messaging strategies, enhance customer experiences, and drive overall engagement, ensuring that communications are not only effective but also tailored to meet the needs of their audience.
