### Highlights
- Set custom point values and earning rules for various customer actions
- Define flexible redemption options and bonus campaigns for special occasions
- Track point balances and transaction history for each member in real time
- Automate point expiry, withholding, and conversion to rewards
### Overview
A points-based loyalty system provides one of the most engaging and effective ways to reward customers. Members can earn points through purchases or actions, then redeem them for meaningful benefits. The flexibility of the system allows businesses to design unique campaigns and earning rules that align with their brand.
Points can be tailored with features like Birthday Points for special celebrations, Social Points for actions like following or sharing, and Points Rules to define earning conditions both in-store and online. Advanced tools include expiry and withholding settings to control when points become available, conversion settings to define how points translate into discounts, and point currencies to support multiple reward systems (e.g., stamps, tokens, or custom units).
By combining transactional and behavioral rewards, businesses can create a dynamic program that fosters customer loyalty, encourages repeat visits, and drives higher engagement over time.
### Core Components
- Earning Activities: Configure actions that award points, such as purchases or social interactions
- Birthday Points: Offer bonus multipliers during a customer’s birthday period
- Social Points: Reward engagement like following a page or sharing content
- Points Rules: Define conditions for earning or redeeming points across channels
- Advanced Settings: Manage expiry dates, withholding durations, and campaign automation
- Point Conversion: Control how points convert into discounts or other values
- Point Currencies: Create different types of points or stamps with custom display settings
