### Highlights
- Set custom point values and earning rules for various customer actions.
- Define flexible redemption options, set bonus points for specific purchase actions.
- Track point balances and history for each customer in real-time
- Automate point expiration and bonus point campaigns.
### Overview
The points-based loyalty program is a versatile and widely adopted strategy for fostering customer loyalty across various industries, allowing businesses to engage customers through a straightforward process of earning, accumulating, and redeeming points. By awarding points for every dollar spent on products or services, businesses can incentivize increased spending and enhance customer engagement. Our program offers significant flexibility in designing point mechanisms, including basic point accrual based on spending, welcome points for new customers, birthday bonuses to celebrate customer milestones, and tiered point differentiation to recognize and reward different levels of engagement. This customization enables businesses to create a tailored and compelling loyalty experience. Additionally, the program features point expiry settings to manage the lifecycle of points, ensuring they are used within a specified timeframe. For those utilizing a tiered approach, the program provides varying benefits based on spending levels, with the ability to enable auto-upgrade or downgrade functions that adjust member tiers automatically when spending thresholds are met. This dynamic system not only rewards higher spending with enhanced benefits but also motivates continued engagement, ensuring that the loyalty program remains attractive and effective in driving customer retention and sales growth.
