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What Is It?

Unlike general customer journey mapping tools, this template is specifically designed for loyalty programs. 

It includes pre-built categories, scoring frameworks, and best practices drawn from successful loyalty programs across industries.

Who It’s For:
Customer Experience Leaders, Loyalty Program Managers, Marketing Directors, and Business Strategists who want to design more engaging and effective loyalty programs that drive real results.

What You’ll Get:

A comprehensive Excel-based template that helps you systematically map, analyse, and optimise every interaction point in your loyalty program journey. 

How It Works:

  • Map all customer touch-points across your loyalty program lifecycle
  • Identify critical moments that impact member satisfaction and engagement
  • Score and prioritise improvement opportunities accordingly (prioritise scores lower than 3) 
  • Create actionable plans to enhance your member experience

When to Use:

  • Launching a new loyalty program
  • Revamping an existing program
  • Troubleshooting member engagement issues
  • Regular program health check
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