### About Klaviyo - Powering 176,000+ relationship-driven brands worldwide. - Combines marketing, service, and analytics in one platform. - Automates email, SMS, and push campaigns with personalization. - Helps brands turn customers into loyal, long-term fans. Klaviyo is a B2C CRM designed to help consumer brands build stronger relationships with their customers. It brings together customer data, marketing automation, and analytics to deliver personalized campaigns at scale. With Klaviyo, businesses can launch targeted email flows, segment audiences, and analyze performance to improve engagement and ROI. Used by global brands such as Mattel, Glossier, The Body Shop, and Vans, Klaviyo is trusted for its ability to unify data and automate customer journeys. From welcome campaigns to reward confirmations, the platform enables brands to drive growth through smart, automated interactions across multiple channels. ### Eber with Klaviyo - User Sync: Profiles created or updated in Eber automatically sync to Klaviyo. - Membership Data: Key fields such as name, tier, points, and expiry date flow from Eber to Klaviyo. - Reward Triggers: When a member claims a reward in Eber, it triggers an email flow in Klaviyo. - Email Automation: Create personalized welcome and reward confirmation campaigns powered by Eber events. By connecting Klaviyo with Eber, businesses can turn loyalty events into automated, personalized communications. This integration helps brands strengthen engagement, boost retention, and transform customer interactions into lasting loyalty.