How Mee Tarik Jalan Sultan Drove 70%+ Membership Growth | Eber Case Study

Case Study · F&B · Malaysia

How Mee Tarik Grew Membership 70%+ With Student Tiers

A campus Student Tier, regular tiers and festive double points, run the same way across 6 outlets on Eber.

6 Outlets Eber Partner Since 2025

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Measurement Period

First 3 Months Post-Launch vs. Following Comparison Period

70%+

Membership Growth

↑ vs. First 3 Months Comparison period, all outlets

2×

Points Earned During Festive Campaigns

↑ Every Public Holiday Ongoing campaign mechanic

Increased

Member Spending

↑ Same Comparison Period Eber platform data

Outlets on One Consistent System

Same QR, Same Rewards Nationwide rollout

A Mee Tarik member scanning the member app

The Challenge

Students dropped by, but rarely became regulars

Mee Tarik had a big student catchment and festive foot traffic, but nothing that turned a visit into a habit across its 6 outlets.

Starting point Repeat visits relied on word of mouth

Occasional diners, especially students, rarely converted into regulars
No structured incentive to justify repeat visits beyond word of mouth
A large student catchment at the SS15 outlet was going untapped
Needed a system simple enough for frontline staff to run across 6 outlets
No mechanic to convert festive foot traffic into lasting engagement

Referral rewards Member rewards

Eber's Deployed Solution

The Eber toolkit behind the tiers

Tiers, points, double-point campaigns and campus activation, all running on one Customer Retention Platform.

Tier Membership

QR Sign-Ups

Points Engine

Double-Point Campaigns

Member Portal

Referral Rewards

Birthday Rewards

Campus Activation

Why It Worked

Three decisions behind the growth

Tiers matched to real segments

A Student Tier for the campus-heavy SS15 outlet, a Mee-Fam tier for regulars, and a Staff Tier on the way to reward referrals.

Predictable campaigns build habits

Double points on every public holiday give members a reason to return on a schedule, not just when they remember.

Built for frontline simplicity

The same QR sign-up and redemption flow runs identically across all 6 outlets, with no complex integration required.

Key Outcomes

What the comparison period showed

First 3 months vs. next period · All 6 outlets

Comparison period

70%+

Membership grew by over 70%

Student Tier saw rapid acceleration from strategic location and campus events

First 3 months vs. next period

Same period

↑

Spending grew right alongside membership

Average spend per returning member also climbed over the same comparison period

Eber platform data

Festive campaigns

2×

Points issuance and redemption both rose

Every public holiday campaign lifted activity across the board

Ongoing campaign mechanic

Student Tier

SS15

Student Tier led both transaction and spending growth

Driven by campus pop-up activations at the SS15 outlet

Campus-anchored acquisition

Unlock

The full tier configuration framework

How Student, Mee-Fam, and the upcoming Staff Tier are structured

In the full strategy playbook

Unlock

The campus activation playbook

Exactly how SS15 pop-up events converted into sign-ups

In the full strategy playbook

Full Case Study

Get the tier framework, the campus playbook and the staff KPI rollout

Shared selectively, and the PDF is personalised with your company name. Inside the full version:

The complete tier configuration logic
The SS15 campus activation playbook
The upcoming Staff Tier KPI design
Mee Tarik's sequenced growth roadmap

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How Mee Tarik Jalan Sultan Drove 70%+ Membership Growth — Eber Case Study

Case Study F&B · Malaysia

How Mee Tarik built a 70%+ growth loyalty engine around student tiering

Mee Tarik Jalan Sultan replaced ad-hoc repeat-visit efforts with a tiered membership system, a campus-anchored Student Tier, and festive double-point campaigns — powered by Eber's loyalty marketing platform.

F&B · Casual Dining

Malaysia

6 Outlets

Eber partner since 2025

Mee Tarik Jalan Sultan

Malaysia · Casual Dining

70%+

Membership growth

2×

Points on festive campaigns

Outlets across Malaysia

Membership tiers live

Launched 26 March 2025 · Eber platform data

Measurement period

First 3 months post-launch vs. following comparison period

70%+

Membership growth

↑ vs first 3 months

Comparison period, all outlets

2×

Points earned during festive campaigns

↑ every public holiday

Ongoing campaign mechanic

Increased

Member Spending ↑

↑ same comparison period

Eber platform data

Outlets on one consistent system

↑ same QR, same rewards

Nationwide rollout

The challenge

Occasional diners, especially students, rarely converted into regulars
No structured incentive to justify repeat visits beyond word of mouth
A large student catchment at the SS15 outlet was going untapped
Needed a system simple enough for frontline staff to run across 6 outlets
No mechanic to convert festive foot traffic into lasting engagement

What Eber deployed

Tier Membership

QR Sign-Ups

Points Engine

Double-Point Campaigns

Member Portal

Referral Rewards

Birthday Rewards

Campus Activation

Why it worked

Tiers matched to real segments. A Student Tier for the campus-heavy SS15 outlet, a Mee-Fam tier for regulars, and a Staff Tier on the way to reward referrals.

Predictable campaigns build habits. Double points on every public holiday give members a reason to return on a schedule, not just when they remember.

Built for frontline simplicity. The same QR sign-up and redemption flow runs identically across all 6 outlets — no complex integration required.

Key outcomes

First 3 months vs. next period · All 6 outlets

Comparison period

70%+

Membership grew by over 70%

Student Tier saw rapid acceleration from strategic location and campus events

First 3 months vs. next period

Same period

Spending grew right alongside membership

Average spend per returning member also climbed over the same comparison period

Eber platform data

Festive campaigns

2×

Points issuance and redemption both rose

Every public holiday campaign lifted activity across the board

Ongoing campaign mechanic

Student Tier

Student Tier led both transaction and spending growth

Driven by campus pop-up activations at the SS15 outlet

Campus-anchored acquisition

Unlock

1·2·3

The full tier configuration framework

How Student, Mee-Fam, and the upcoming Staff Tier are structured

In the full strategy playbook

Unlock

★★★

The campus activation playbook

Exactly how SS15 pop-up events converted into sign-ups

In the full strategy playbook

Full case study

See the full strategy — the tier framework, the campus playbook, and the staff KPI rollout

The full version includes the complete tier configuration logic, the SS15 campus activation playbook, the upcoming Staff Tier KPI design, and Mee Tarik's sequenced growth roadmap. Shared selectively — the PDF is personalised with your company name.

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Shared selectively · Full version includes client-approved detail

The full PDF is personalised with your company name for confidentiality

Figures reflect Eber platform data comparing Mee Tarik's first 3 months post-launch (26 March 2025) against the following comparison period, unless noted.

Percentage figures are presented directionally per client-approved disclosure; exact member and transaction counts are withheld.

Full tier configuration framework and campus activation playbook available in the full case study, shared on request.

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Fill in your details below and we'll send over the complete strategy playbook — the tier framework, the campus activation playbook, and the full growth roadmap.