### Highlights
- Centralized analytics for loyalty, revenue, and member activity.
- Segment customers into cohorts (New, Frequent, Loyal, Infrequent, At-risk/Dormant).
- Visualize engagement with funnels, heatmaps, and revenue distribution charts.
- Track messaging performance across Email, SMS, and Campaign Bot.
### Feature Overview
The Dashboard provides businesses with a unified view of member performance, revenue impact, and campaign effectiveness. By consolidating insights into one interface, it empowers decision-makers to evaluate loyalty trends, identify engagement gaps, and measure return on marketing initiatives.
With segmentation into cohorts such as New, Frequent, Loyal, Infrequent, and At-risk/Dormant, businesses can clearly see how customers evolve over time. These cohorts are mapped to average spend per visit and contribution to overall revenue, enabling precise performance benchmarking. Funnel charts illustrate key stages such as joining, purchasing, repeat visits, and loyalty, providing a clear picture of member progression.
Revenue distribution analysis shows how each cohort contributes to the business, while detailed reports on messages sent (Email, SMS, or Campaign Bot) reveal campaign reach and effectiveness. Administrators can also track the latest member transactions, redemptions, and sign-ups, ensuring that real-time updates are always available.
### Core Components
- Member Segmentation: Categorizes members into cohorts (New, Frequent, Loyal, Infrequent, At-risk/Dormant).
- Revenue Analytics: Tracks total revenue and cohort-based revenue contributions.
- Funnels & Visualizations: Provides member funnel and spending trend visuals.
- Messaging Reports: Displays performance of campaigns across SMS, Email, and Bot triggers.
- Latest Activities: Lists latest sign-ups, transactions, and reward redemptions for transparency.
