### Highlights
- Gain a complete 360° view of every member’s profile and activity
- Improve engagement with targeted segmentation and personalized interactions
- Ensure secure data access with flexible, role-based permissions
- Streamline onboarding with configurable profile fields and auto-rewards
### Feature Overview
The People module serves as the central hub for managing all member data within Eber. Businesses can access complete member records, including contact details, points, tiers, and transaction history. Profile fields are fully configurable, allowing administrators to tailor data collection to suit program needs. With segmentation and tagging capabilities, businesses can organize members into meaningful groups for marketing and operational purposes.
Beyond segmentation, administrators can create new members manually, issue initial rewards, or assign tiers directly. Role-based permission settings ensure sensitive data is securely accessed, with visibility controlled by user role and assigned segment. Together, these tools provide businesses with a robust and flexible framework to manage customers, enhance personalization, and support effective engagement strategies.
### Core Components
- Profile Management: Create, edit, and manage detailed member profiles
- Profile Fields: Configure mandatory or optional fields for data collection
- Profile Tags: Add tags to categorize members for campaigns and analysis
- Segmentation: Filter members by cohorts such as New, Loyal, At-risk, or custom groups
- Role Permissions: Define access levels for staff to specific data and segments
