The Eber Show
The way people pay is changing fast.
Across Southeast Asia, digital wallets, QR payments, and pay-later options are reshaping how consumers decide, spend, and return. Payment behaviour has quietly become one of the strongest signals of trust, convenience, and long-term value.
In this Case Files episode, we sit down with HitPay to unpack what real transaction patterns across Malaysia and Singapore reveal about consumer behaviour and the future of commerce.
If you’re building growth in retail, F&B, or digital-first businesses, this episode offers a grounded look at how payment choices are becoming a leading indicator of loyalty and lifetime value.
Guest
Aditya Haripurkar
Co-Founder & CEO, HitPay
How payment behaviour reveals consumer intent
What wallets, QR, and pay-later choices tell us about trust, convenience, and repeat purchase potential.
Key differences between Malaysia and Singapore
How spending and payment habits vary across markets, and what that means for brands operating regionally.
What checkout data signals about loyalty and lifetime value
How brands can read behavioural cues at payment to better understand retention and long-term growth.
