Marketing’s Voice  |  Trends and Insight

Loyalty in the Chat Era: How WhatsApp Is Changing the Way Brands Build Relationships

Modern consumers expect brands to be fast, personal, and available on the channels they use every day. Across Asia, that channel is WhatsApp.

In this episode of The Eber Channel, we sit down with WATI, a leader in conversational engagement, to explore how WhatsApp is transforming loyalty, retention, and customer experience for brands in F and B, retail, and service industries.

We unpack strategies, insights, and real examples of how conversations can drive long-term customer relationships.

What you’ll learn

  • Why customers are shifting toward WhatsApp and how chat-based behaviour is changing the customer journey.
  • How to design a great conversational experience that balances automation and human touch.
  • Practical WhatsApp strategies that drive engagement, repeat visits, and long-term loyalty for F&B and retail brands.

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