COMPANY
One of Singapore’s leading marketplace restaurants with Swiss roots.
LOCATION
Asia, Worldwide, APAC, EU
INDUSTRY
F&B Restaurant
PRODUCTS USED
Customer CRM
Rewards
Point System
Smart Form
Gamification
Email
Lululemon is a high-performance athletic apparel brand renowned for its quality, design, and innovative activewear. Founded in Vancouver, Canada, in 1998, it caters to passionate individuals who value both style and functionality in their fitness pursuits. Beyond apparel, Lululemon fosters a vibrant community around movement and mindfulness, creating a strong brand identity that extends beyond mere clothing.
Lululemon Collective is a two-tiered loyalty program designed to reward and engage its dedicated customers.
Program Structure
| Loyalty Points | O |
|---|---|
| Welcome Rewards | O |
| Birthday Rewards | O |
| Multi Tier | O |
| Paid Membership | O |
| Omni-channel | O |
| Mobile App | O |
| Gift Card | X |
| eVoucher | X |
| Referral Program | X |
| Annual Fee | X |
| Physical Card | X |
| Cashback | X |
List of Perks
Early access and exclusive offers: Members gets early access to shop for new arrivals and enjoy limited-edition drops.
Personalised rewards and experiences: Tailored recommendations, special discounts, and specific workout catering to individual preferences.
Community building: The membership offers events, classes, and partner discounts to cultivate a sense of belonging and shared passions.
Product-Related Perks: Complimentary tailoring services related to providing a better user experience
By seamlessly blending online and offline experiences, Lululemon Collective fosters a cohesive fitness community where every sweat session, purchase, and interaction contributes to an enriching, personalized journey. This omnichannel approach not only enhances member engagement but also strengthens the brand’s connection with its passionate, multi-faceted clientele.
| Online and App | In-Store | Omni-Channel Strategy |
|---|---|---|
| Early Access & Exclusive Drops | ||
| Be the first to snag new arrivals and limited-edition pieces through app notifications and online shopping. | Member Recognition | |
| Scan your app or present your digital membership card at checkout to earn points and enjoy exclusive benefits like free hemming, receipt-free returns, and exchange or credit on sale items. | Unified Account | |
| Manage your membership, track points, and access rewards across all platforms with a single login. | ||
| Seamless Purchases & Rewards | ||
| Track points earned on every purchase, online or in-store, and redeem them for exciting rewards through the app. | Experiential Classes | |
| Studio tier members unlock access to in-store workouts and events led by expert trainers, creating a community spirit and amplifying the benefits of physical interaction. | Store Locator & Event Finder | |
| Easily locate nearby Lululemon stores and discover relevant events in the app, blurring the lines between online and offline engagement. | ||
| Personalized Content | ||
| Based on your purchase history and interests, the app delivers relevant product recommendations, early access notices, and invitations to events near you. | Personalized Service | |
| Lululemon staff actively engage members, offering recommendations and tailoring their in-store experience based on their app data and preferences. | Cross-Channel Redemption | |
| Use points earned online to redeem rewards in-store and vice versa, offering ultimate flexibility and convenience. |
Technical Aspects
See how Eber helps your business build loyalty, reduce churn, and grow repeat revenue. Get in touch and our team will reach out to you.
