Marketing Pulse isn’t just a conference. For us, it’s a yearly check on where Asia’s marketing and loyalty landscape is heading, and whether we’re building in the right direction.
Every year, Marketing Pulse tells us something we didn’t already know. That’s why we keep showing up.
Organised by the Hong Kong Trade Development Council, Marketing Pulse is one of Asia’s flagship marketing and e-commerce events. It brings together brand leaders, CMOs, agency heads, and technology partners from across the region for a day of sessions, conversations, and the kind of honest exchanges that don’t happen in sales calls.
The 2026 edition was no different. In fact, it was one of the more focused editions we’ve attended.
Global speakers across all sessions
Sessions across the full day
Attendees from over 20 countries
Flagship conference, 19 March 2026
Every edition of Marketing Pulse has a central theme. This year it was “Generate New Growth,” and the conversations underneath it were sharper than most.
Four topics dominated the day. Here’s how each one lands for a brand in the loyalty and retention space.
01
AI in marketing, but not blindly
The conversation wasn’t about whether to use AI. It was about how to move from experimentation to real business impact, while keeping human creativity in the loop.
Eber x Wati integration provides behaviour-triggered messaging over generic automation.
02
Omnichannel and data-driven marketing
Connecting online, offline, and e-commerce channels using real customer data. Not as a strategy slide, but as an operational reality for growth brands across Asia.
Eber’s loyalty data bridging every channel a customer touches.
03
New consumer behaviour
Gen Alpha is entering the picture. Younger audiences expect instant, relevant, personalised experiences. Patience for generic engagement is close to zero.
We have real-time rewards and recognition that match modern expectations
04
Cross-border and ecosystem growth
Brands expanding regionally need more than a product. They need partners, integrations, and infrastructure that scales with them across markets.
Partnerships are a core part of how we grow with our customers
When the themes at Marketing Pulse line up this closely with what we’re building, it’s a signal we’re in the right place.
This year we weren’t just in the audience. We were part of the programme.
Booth presence
We had a stand at the event centred around loyalty and retention, giving attendees a chance to see what connected customer engagement actually looks like in practice.
Partner conversations
MarketingPulse attracts the kind of people who are already thinking about integration. We had great conversations with teams across martech, e-commerce, and agencies who are solving the same problems from different angles.
Fireside chat with Wati and OMP
Catherine Leung joined James Chan from Wati and Ar Shek from OMP on stage for a 20-minute session on connecting the full customer journey. The conversation surfaced data that reframed how the room was thinking about WhatsApp as a revenue channel.
There are plenty of marketing events in Asia. Most of them are useful. A few of them are genuinely worth the trip.
Marketing Pulse sits in the second category for a specific reason: the people in the room are making real decisions. Not just attending for the content, but actively looking for partners, tools, and perspectives that help them grow.
For a company building loyalty and retention infrastructure, that’s exactly the right room to be in. The themes shift slightly every year, but the underlying questions stay consistent: how do we keep customers coming back, how do we make that process smarter, and how do we connect the data we already have to the outcomes we want.
Those are questions we think about every day. Hearing how the broader market is wrestling with them is valuable. It sharpens our thinking, challenges our assumptions, and occasionally confirms that we’re on the right track.
2026 was one of those years.
If you were at the event and want to continue a conversation, or if you missed it and want to hear what we took away from the sessions, we’re easy to reach.
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