Bundle vs Upsell vs Cross-sell: Which Actually Moves the Revenue Needle in APAC Markets? The eternal question plaguing every APAC marketer: which …
The best way to build loyalty is when you’re intentional.
Here’s what spreadsheets don’t show you: the genuine community we’ve built. When Mark brings his entire office for Friday drinks because he gets “double points,” or when Lisa hosts her birthday at our pub three years running because of her “VIP status”—that’s real loyalty.
Remember when airlines made everyone obsessed with reaching “Gold Status”? Borrowing that psychology for pubs, and it works like a charm.
Offer a free pint after 10 visits or a Welcome Toast – Literally. We ring a bell and toast new members with a complimentary drink
digital pivot is a game-changer:
Referral programs has simple but powerful incentives:
Last month, 43% of our new sign-ups came through referrals, which cost us basically nothing but brought in customers who already had a positive association with us.
Nothing drives sign-ups like good old-fashioned FOMO (Fear Of Missing Out).
Some events that have worked wonders:
The photos on social media from these events do more marketing than paid ads ever did. When people see their friends having exclusive experiences, they want in.
Too many messages and people unsubscribe; too few and they forget they’re members.
The sweet spot:
The key is making people feel seen and appreciated, not just marketed to.
We’ll save you $2,000 and three months of headaches.
Some businesses started with beautiful stamped cards (because they looked “authentic” and “craft”), then went all-digital with a fancy app (because they wanted to be “modern”), and finally landed on a hybrid approach that actually works for real humans with varying comfort levels with technology.
Here’s the honest breakdown of what each approach actually delivered:
Three critical things we learned:
Our recommendation? Start with a simple phone number-based system with physical cards as an option. You can always get fancier as you grow.
The beautiful thing about a well-designed loyalty program is that it creates a virtuous cycle: happy regulars bring friends, who become regulars, who bring more friends. Three years in, we’re seeing second-generation referrals—people who were referred by someone who was referred by an original member.
Visit eber.co or contact us at enquiry@eber.co to discover how our platform can help your brand create meaningful customer retention.
Our latest consumer loyalty webinar highlights the intricacies of APAC consumer trends.
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