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Eber Insights · 健康養生 & 會員留存 會員留存不靠折扣：Art Piece 為何不與對手比優惠 香港大多數健康品牌只圍繞單一項目運營，單一服務的留存策略有其天花板。Art Piece 走了一條更難的路：將瑜伽、美容護理、健身與社群活動整合於同一屋簷下，以「歸屬感」而非「積分」作為會員體系的核心設計。 Eber 編輯部· 2026 年 9 月· 閱讀約 8 分鐘 閱讀全文 ↓ 問大多數業者如何留住會員，你聽到的答案無非是積分、會員等級與轉介折扣。Art Piece 卻將留存的根基建立在截然不同的地方。 我們與 Art Piece 市場及品牌經理 Anderson Yiu 深入對談，探討品牌對於會員制度的思考方式。訪談所呈現的，與其說是一套忠誠計劃操作手冊，不如說是一種關於留存本質的論述：在一個以體驗為主導的業務中，留存究竟從何而來。 簡而言之：若會員在折扣取消的瞬間便會離開，那麼這個計劃只是在替產品本身應該做到的事情補漏。 核心前提 「健康品牌」這個標籤，遠不足以描述 Art Piece…
2020年由零開始打造家庭品牌：Bimbo Concept 創辦人 Elaine So 談「有家感覺」的零售 創辦人專訪 · Bimbo Concept 2020年由零開始打造家庭品牌：做一間有家感覺嘅店 Elaine So 喺全球疫情最嚴峻嘅時候創立兒童生活品牌。佢建立嘅唔單止係一間店，而係一個令家長同小朋友都想一再回來嘅地方。呢個係實體零售最強留客工具背後嘅故事。 Peggy Hong· 2026年6月· 閱讀約8分鐘 睇全文 ↓ 2020年，大部分有理性嘅創業計劃都唔會揀喺呢一年開實體零售品牌。 全球供應鏈嚴重受阻，消費者開支急劇收縮，香港本身亦面對特殊嘅不確定性。等等、等個市場清晰啲、等個環境穩定啲、等個時機唔咁嚇人，呢啲理由係完全成立嘅。 但 Elaine So 照舊開咗 Bimbo Concept。事後回看，呢個決定之所以係正確嘅，唔係因為佢逆境而行，而係因為 2020年嘅父母，根本唔係要搵另一個只係做買賣嘅零售體驗。佢哋要搵嘅係一個有心思、有人情味、值得帶住全家去嘅地方。 而家嘅 Bimbo Concept，已經遠遠超出一般兒童零售品牌嘅概念。店內有玩樂室、工作坊、家庭活動、育兒課程，仲有專門設計讓父母可以放慢腳步、一齊消磨時間嘅空間，唔係淨係消費。我哋同 Elaine 傾過，了解佢點樣建立呢一切、對家庭品牌嚟講忠誠度究竟係咩意思，以及小朋友意想唔到地教咗佢哋做生意嘅事。 用錢買唔到嘅答案 Elaine 睇到嘅缺口，同點解冇人填到佢 Bimbo Concept 未出現之前，Elaine…
How to Build a Magento Enterprise Loyalty Program That Drives Repeat Revenue A practical guide for Magento Enterprise (Adobe Commerce) retailers who want to turn one-time buyers into long-term members. If you run an enterprise retail brand on Magento, chances…
Eber Frontdesk: The Member Terminal That Boosts Counter Revenue Without Slowing Checkout If you run a business with a physical counter, you already know the hardest part of growth is not getting people through the door. It is making every…
AI Content Is Everywhere. Organic Reach Is Falling. So What Actually Works in 2026? The content world has never been louder. AI-generated posts are flooding feeds. Organic reach is declining across platforms. Attention spans are shrinking. And marketers are under…
Eber Partners with SleekFlow to Bridge Loyalty Programs and Conversational Commerce In today’s competitive retail landscape, delivering personalized customer experiences at scale is no longer optional – it’s essential. That’s why we’re thrilled to announce our strategic integration with SleekFlow,…
Why Smart F&B Brands Are Automating Loyalty (And You Should Too) Remember the last time your staff forgot to add loyalty points for a regular customer? Or when they had to juggle between your POS, three different apps, and a…
Transforming Restaurant Loyalty: How Eber x Inline Integration Elevates Guest Experience and Operational Excellence The restaurant industry faces a persistent challenge: bridging the gap between exceptional dining experiences and meaningful customer relationships. While booking systems capture reservations and POS systems…
Loyalty in the Chat Era: How WhatsApp Is Changing the Way Brands Build Relationships A conversation with Farida Chan, Associate Director of Partnerships and Innovation at WATI. Host: Elly Chen, The Eber Show. Across Asia, one channel dominates daily communication.…
Restaurant Loyalty and Membership System for Singapore F&B Brands | Eber F&B Loyalty · Singapore Restaurant Loyalty and Membership System for Singapore F&B Brands With hawker favourites, café chains, and global brands all competing for the same customer spend, Singapore…