會員留存不靠折扣：Art Piece 如何在香港打造健康會員生態圈
2020年由零開始打造家庭品牌：Bimbo Concept 創辦人 Elaine So 談「有家感覺」的零售 創辦人專訪 · Bimbo Concept 2020年由零開始打造家庭品牌：做一間有家感覺嘅店 Elaine So 喺全球疫情最嚴峻嘅時候創立兒童生活品牌。佢建立嘅唔單止係一間店，而係一個令家長同小朋友都想一再回來嘅地方。呢個係實體零售最強留客工具背後嘅故事。 Peggy Hong· 2026年6月· 閱讀約8分鐘 睇全文 ↓ 2020年，大部分有理性嘅創業計劃都唔會揀喺呢一年開實體零售品牌。 全球供應鏈嚴重受阻，消費者開支急劇收縮，香港本身亦面對特殊嘅不確定性。等等、等個市場清晰啲、等個環境穩定啲、等個時機唔咁嚇人，呢啲理由係完全成立嘅。 但 Elaine So 照舊開咗 Bimbo Concept。事後回看，呢個決定之所以係正確嘅，唔係因為佢逆境而行，而係因為 2020年嘅父母，根本唔係要搵另一個只係做買賣嘅零售體驗。佢哋要搵嘅係一個有心思、有人情味、值得帶住全家去嘅地方。 而家嘅 Bimbo Concept，已經遠遠超出一般兒童零售品牌嘅概念。店內有玩樂室、工作坊、家庭活動、育兒課程，仲有專門設計讓父母可以放慢腳步、一齊消磨時間嘅空間，唔係淨係消費。我哋同 Elaine 傾過，了解佢點樣建立呢一切、對家庭品牌嚟講忠誠度究竟係咩意思，以及小朋友意想唔到地教咗佢哋做生意嘅事。 用錢買唔到嘅答案 Elaine 睇到嘅缺口，同點解冇人填到佢 Bimbo Concept 未出現之前，Elaine…
How to Build a Magento Enterprise Loyalty Program That Drives Repeat Revenue A practical guide for Magento Enterprise (Adobe Commerce) retailers who want to turn one-time buyers into long-term members. If you run an enterprise retail brand on Magento, chances…
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Loyalty in the Chat Era: How WhatsApp Is Changing the Way Brands Build Relationships A conversation with Farida Chan, Associate Director of Partnerships and Innovation at WATI. Host: Elly Chen, The Eber Show. Across Asia, one channel dominates daily communication.…
Restaurant Loyalty and Membership System for Singapore F&B Brands | Eber F&B Loyalty · Singapore Restaurant Loyalty and Membership System for Singapore F&B Brands With hawker favourites, café chains, and global brands all competing for the same customer spend, Singapore…