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JD Sports is expanding the Nike Connected Membership to the U.S., allowing customers to collect points and enjoy exclusive perks whether they shop directly at Nike or purchase Nike products through JD.
Here’s why this integrated rewards program matters for retail marketers:
JD’s U.S. customers can now enjoy enhanced benefits by linking their JD STATUS and Nike Membership accounts through JD’s app or website, enjoying perks such as:
JD Sports’ CEO Régis Schultz emphasized the importance of this partnership: “We want to redefine how brands and retailers work together to set a global standard for customer experience in our stores and across our digital channels – and this means making sure we find new ways to reward loyalty” (3).
This expansion is a powerful example of how a well-executed loyalty program can not only drive growth but also fortify brand partnerships.
For retail marketers, the connected loyalty model is a valuable case study in enhancing customer experiences and sustaining competitive advantage.
Stay tuned for more insights on how leading retailers are transforming loyalty into a strategic growth driver.
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