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Marketing Insiders Brings Together F&B and Retail Leaders to Explore AI and Loyalty Transformation Kuala Lumpur, Malaysia — Eber recently hosted Marketing Insiders, a closed-door session bringing together marketers and operators across the F&B and retail sectors to discuss how…
Marketing ROI in 2026: What Marketers Must Measure to Prove What Works Proving marketing ROI has never been harder. Platforms show numbers. Dashboards look busy. But when leadership asks, “What actually drove growth?” many teams still struggle to answer with…
AI Content Is Everywhere. Organic Reach Is Falling. So What Actually Works in 2026? The content world has never been louder. AI-generated posts are flooding feeds. Organic reach is declining across platforms. Attention spans are shrinking. And marketers are under…
Payments Are No Longer Just Transactions. They’re Signals of Loyalty. Across Southeast Asia, the way customers pay is changing fast. QR codes, digital wallets, real-time bank transfers, and buy now pay later options are no longer just checkout conveniences. They…
The Next Era of Marketing: Why AI Will Replace Funnels, Not Marketers Featuring Homam Alghorani, Co-founder of Optivi AI Hosted by Elly Chen, Brand Marketing Manager at Eber For more than a decade, marketers have lived inside the funnel. Awareness.…
Bundle vs Upsell vs Cross-sell: Which Actually Moves the Revenue Needle in APAC Markets? The eternal question plaguing every APAC marketer: which revenue optimization strategy delivers the biggest bang for your buck? Cross-selling currently generates 21% of average company revenues,…
Top Loyalty Program Structures in Singapore today. Singapore’s competitive retail landscape has given birth to some of Asia’s most innovative loyalty programs. Your average Singaporean consumers have high expectations for rewards that deliver genuine value. So what separates the loyalty…
Strategic E-commerce Audit Singapore | Boost Your Shopify Sales Running an e-commerce store in Singapore? First off — hats off to you. The digital marketplace is buzzing, but let’s be honest — staying ahead isn’t just about pretty product pages…
5 Customer Referral Ideas to Boost Loyalty and Drive Growth Customer referrals — also known as referral marketing — are one of the most cost-effective ways to grow your business. Yet, many brands still struggle to tap into their full…
