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Who Is Mr TukTuk? Mr TukTuk is a multi-outlet Thai restaurant chain across Malaysia with a loyal following built over years. Their challenge was familiar: how do you turn occasional diners into regulars at scale, without a system so complex…
How Shake Shack Built Connections Before Conversion When Shake Shack opened its first Malaysian outlets, the team made one decision that set them apart: they didn’t rely on reputation alone. Instead, they built a system to learn about their customers…
Marketing Insiders Brings Together F&B and Retail Leaders to Explore AI and Loyalty Transformation Kuala Lumpur, Malaysia — Eber recently hosted Marketing Insiders, a closed-door session bringing together marketers and operators across the F&B and retail sectors to discuss how…
Marketing ROI in 2026: What Marketers Must Measure to Prove What Works Proving marketing ROI has never been harder. Platforms show numbers. Dashboards look busy. But when leadership asks, “What actually drove growth?” many teams still struggle to answer with…
AI Content Is Everywhere. Organic Reach Is Falling. So What Actually Works in 2026? The content world has never been louder. AI-generated posts are flooding feeds. Organic reach is declining across platforms. Attention spans are shrinking. And marketers are under…
Payments Are No Longer Just Transactions. They’re Signals of Loyalty. Across Southeast Asia, the way customers pay is changing fast. QR codes, digital wallets, real-time bank transfers, and buy now pay later options are no longer just checkout conveniences. They…
The Next Era of Marketing: Why AI Will Replace Funnels, Not Marketers Featuring Homam Alghorani, Co-founder of Optivi AI Hosted by Elly Chen, Brand Marketing Manager at Eber For more than a decade, marketers have lived inside the funnel. Awareness.…
Bundle vs Upsell vs Cross-sell: Which Actually Moves the Revenue Needle in APAC Markets? The eternal question plaguing every APAC marketer: which revenue optimization strategy delivers the biggest bang for your buck? Cross-selling currently generates 21% of average company revenues,…
Top Loyalty Program Structures in Singapore today. Singapore’s competitive retail landscape has given birth to some of Asia’s most innovative loyalty programs. Your average Singaporean consumers have high expectations for rewards that deliver genuine value. So what separates the loyalty…
