Category Industry Insights

Loyalty and Membership Software in Singapore and How to Choose the Right One Customer loyalty has become one of the most important growth engines for Singapore businesses. With rising customer acquisition costs and intense competition across F&B, retail, beauty, fitness,…

Loyalty in the Chat Era: How WhatsApp Is Changing the Way Brands Build Relationships A conversation with Farida Chan, Associate Director of Partnerships and Innovation at WATI. Host: Elly Chen, The Eber Show. Across Asia, one channel dominates daily communication.…

Loyalty and membership system for Singapore F&B Brands Singapore’s F&B industry moves fast. With hawker favourites, café chains, and global brands all competing for the same customer spend, operators face one core challenge. Bringing customers back. This is where loyalty…

Best Loyalty Program Examples in Malaysia It’s a Tuesday afternoon in Kuala Lumpur. A customer walks into a bubble tea shop, orders their usual, and opens the loyalty app. “50 points to go before my next free drink,” they think,…

We Sat Down With Gen Z Marketers.. Here’s What They Revealed About the Future of Loyalty In our latest episode of Eber Unplugged, we sat down with Sarah, Amani, and their co-host to unpack how Gen Z really thinks about…

Top Loyalty Program Structures in Singapore today. Singapore’s competitive retail landscape has given birth to some of Asia’s most innovative loyalty programs. Your average Singaporean consumers have high expectations for rewards that deliver genuine value. But what separates the loyalty…

How Subscription Fatigue Is Rewiring Customer Loyalty The subscription economy, valued at $3 trillion in 2024, has fundamentally altered consumer behavior. What Netflix started: convenience, personalization, and continuous value delivery has become the model for many businesses today. Yet this…