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5 Ways Gen Z is Influencing Marketing Trends in 2022

group young asian people sitting street using smartphones

Gen Z brings in a new wave of consumer behaviours, here are the rising trends in Gen Z marketing.

  • Gowri
  • The Evolving Marketer

How You Can Better CX through UX

woman providing customer service

CX and UX are often used interchangeably, explore how they actually work hand in hand to optimise your CX strategies.

  • Gowri
  • Loyalty Fundamentals, The Evolving Marketer

Email Marketing 101: The Why, What, Hows

photo of man holding a book 927022

Email marketing boasts a 122% ROI on average. Here’s how to create an email marketing series that people actually care about.

  • Gowri
  • The Evolving Marketer

5 Easy Ways To Measure Customer Satisfaction

5 easy ways to measure customer satisfaction 1

Understand customer satisfaction better with these 5 metrics.

  • peggy
  • The Evolving Marketer

Customer Retention 101: The What, Why, Hows

what is customer retention ( 8 effective retention strategies!)

Here’s why customer retention matters and how you can leverage loyalty programs to enable a strong retention funnel.

  • Gowri
  • The Evolving Marketer

What Is Omnichannel Customer Service & Why Does It Matter?

what is omnichannel customer service & why does it matter?

Across industries, there has been a move from traditional channels to an omnichannel customer service strategy. Here’s why it matters.

  • Gowri
  • Loyalty Fundamentals, The Evolving Marketer

7 Smart Tactics To Uplift Customer Loyalty For Ecommerce Stores

customer loyalty ecommerce

Global Ecommerce sales growing at an astronomical rate forecasted to grow to $5,542 billion by 2022 and expected to grow by 50% in the coming four years.

  • Gowri
  • Industry Insights, The Evolving Marketer

Freshworks: 8 CX Trends To Win Customers For Life

freshworks 8 cx trends to win customers for life

Explore CX trends that wins you lasting customers. A blog co-written with Freshworks.

  • Gowri
  • Latest News, The Evolving Marketer

[PODCAST] Ian Williams Explains How A Complex CX Strategy Can Apply To A Bakery

[podcast] ian williams explains how a complex cx strategy can apply to a bakery

Speaking to Ian, we’ve discovered 8 steps to building a winning CX strategy

  • Gowri
  • The Evolving Marketer
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