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What is Loyalty Marketing and How Can You Start?

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Loyalty Marketing 101: What It Is and Why It Matters Loyal customers are the lifeline of any sustainable business. They not only continue buying from your brand — they’re also more likely to explore new offerings, refer friends, and act…

  • elly
  • Loyalty Fundamentals

How to Start a Loyalty Program for Malaysian F&B Businesses

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How to Start a Loyalty Program for Malaysian F&B Businesses Running a food & beverage (F&B) business in Malaysia is exciting—but competitive. With so many cafés, restaurants, and food delivery options available, customers are spoiled for choice. Getting them to…

  • elly
  • Loyalty Fundamentals

10 Game-Changing Customer Loyalty Program Examples That Drove ROI

10 Game-Changing Customer Loyalty Program Examples That Drove 300% ROI Customer loyalty programs have evolved beyond simple perks into business necessities that drive remarkable returns. More than 90% of companies now offer some form of customer loyalty program, and with…

  • peggy
  • Loyalty Fundamentals

How to Start a Loyalty Program for Pubs

How to Start a Loyalty Program for Pubs The best way to build loyalty is when you’re intentional. Here’s what spreadsheets don’t show you: the genuine community we’ve built. When Mark brings his entire office for Friday drinks because he…

  • elly
  • Loyalty Fundamentals

Is My F&B Business Too Small for a Loyalty Program?

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Is My F&B Business Too Small for a Loyalty Program? If you’re running a small F&B business — maybe a café, bubble tea kiosk, nasi lemak stall, or even a home-based bakery — you’ve probably asked yourself: “Do I really…

  • elly
  • Loyalty Fundamentals

4 Loyalty Program Concepts That Transform Customer Relationships

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4 Loyalty Program Concepts That Transform Customer Relationships The most effective loyalty strategies now focus on creating emotional connections, delivering meaningful value, and building communities around brands. Let’s explore five transformative loyalty concepts that can revolutionize your customer relationships.

  • elly
  • Loyalty Fundamentals

How Can I Get Customers to Come Back After Their First Visit?

How Can I Get Customers to Come Back After Their First Visit? You’ve worked hard to bring a customer in for the first time — whether through a promotion, word-of-mouth, or an eye-catching social media post. But how do you…

  • elly
  • Loyalty Fundamentals

How to Collect Customer Data with A Loyalty Program

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How to Collect Customer Data with Your Loyalty Program. Customer data is crucial for building a successful loyalty program. By gathering and analyzing customer data, you can gain insights into buying behavior, preferences, and trends — all of which can…

  • elly
  • Loyalty Fundamentals

Why Loyalty Programs Are Critical for Singapore Businesses in 2025

Why Every Singapore Business Needs a Loyalty Program in 2025 Singapore’s consumers pride themselves on a fast moving purchasing behaviour. The next best thing, the latest trends, the more novel, the better. As we navigate 2025’s market realities, businesses that…

  • elly
  • Loyalty Fundamentals
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