How to Use CRM tools for Marketing
Learn how CRM tools can transform your marketing with targeted campaigns, deeper customer insights, and boosted engagement.
5 Ways to Boost Customer Loyalty
Stop Chasing New Customers: 5 Ways to Retain Existing Ones and Boost Profits.
What Is Consumer Experience Management (CXM)?
We keep hearing the words customer experience management these days. Understand what CXM actually means and why it matters.
5 Ways To Keep Guests Coming Back to Your Hotel
Turn One-Time Stays into Loyal Guests. Discover 5 powerful strategies to create unforgettable experiences, build guest loyalty, and keep your hotel rooms booked.
Interview: Ethan Beute Talks CX Budget & Strategies For 2020
Enabling better CX, Ethan Beute talks CX through the exploration and execution lens for businesses of all sizes in this digital era.
Generic Offers are Out, Start Personalising
You’ve probably seen some great examples of how the bulk sending of EDMs can feel so personalised and intimate when opened by each individual reader.
Interview: Xavier Mah On The Importance Of Branding For Small Businesses
Xavier Mah shares the impact of branding for small businesses’ growth. Read more.
Interview: Jerry G’s Secret To Surviving The Pandemic & Increasing Customer Satisfaction
A pilot who soared in the skies for over 40 years, Gerard Gunter never imagined that he was going to retire as a restaurant owner.
Interview: Marketing Expert Amelia Lim Talks Post-Pandemic Marketing Strategies
When the pandemic hit, many businesses took a toll. This interview explored relevant strategies shared by marketing expert, Amelia Lim to rebuild an empire in the post-pandemic world.
