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Running a food & beverage (F&B) business in Malaysia is exciting—but competitive. With so many cafés, restaurants, and food delivery options available, customers are spoiled for choice. Getting them to walk through your doors once is great, but getting them to come back again and again? That’s where the real value lies.
One proven way to increase customer retention and repeat purchases is by introducing a customer loyalty program.
Here are some popular loyalty structures used by successful Malaysian brands:
If you’re unsure where to begin, here are some guiding questions:
How often do your regular customers visit? If they come weekly, a stamp card could work well.
What are you comfortable giving as a reward? Start small—a free drink, a discount, or a free topping.
What behavior do you want to encourage?
More visits? Offer visit-based rewards. More spending? Use a points-per-RM model.“Sweet 10” Loyalty Card – Café Model
This simple program:
Whether you’re running a food truck, bubble tea shop, or full-service restaurant, a well-designed loyalty program can help turn one-time visitors into loyal fans who grow your business from the inside out.
Visit eber.co or contact us at enquiry@eber.co to discover how our platform can help your brand create meaningful customer retention.
Our latest consumer loyalty webinar highlights the intricacies of APAC consumer trends.
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