The New Retention Playbook: 6 Systems That Keep Brands Present Most businesses think retention is about bringing customers back. The strongest brands …
The New Retention Playbook: 6 Systems That Keep Brands Present Most businesses think retention is about bringing customers back. The strongest brands …
Why Eber’s ISO 27001 Certification Matters for Your Business Every time a customer scans a QR code at your counter, redeems a …
Why “Wait and See” Is a Loyalty Trap The conventional wisdom: gather data first, build loyalty later. But this ignores a critical …
Eber Platform · Data & Identity PII Mastering: The Unsexy Feature That Makes Personalisation Actually Work Everyone wants personalisation. Fewer …
Founder Spotlight · Bimbo Concept Building a Family Brand From Scratch in 2020: Retail That Feels Like Home Elaine So …
Loyalty Strategy · F&B Why Outback Steakhouse Hong Kong Is Rethinking What a ‘Member’ Really Means Senior Marketing Lead Patrick …
Eber Platform · Data & Identity PII Mastering: The Unsexy Feature That Makes Personalisation Actually Work Everyone wants personalisation. Fewer …
GoPizza’s 10,000-Member Sprint: Engineering Rapid Loyalty Growth in Malaysia GoPizza × Eber · Loyalty Growth GoPizza’s 10,000-Member Sprint: Engineering Rapid Loyalty Growth …
How Shake Shack Built Connections Before Conversion When Shake Shack opened its first Malaysian outlets, the team made one decision that set …
5 Customer Referral Ideas to Boost Loyalty and Drive Growth Customer referrals — also known as referral marketing — are one of …
The Real Impact of Gift Cards on Customer Engagement, Retention, and Revenue You’ve seen them stacked neatly on counters at Starbucks, often …
Experience Eber’s gamification element, the “Lucky Wheel” app to boost customer engagement on your loyalty program.
Eber Partners with Bistrochat: Unifying Loyalty and Reservations for Restaurant Excellence In the fast-evolving F&B landscape, delivering exceptional customer experiences requires more …
Transforming F&B Operations: The Power of Eber x Revel Integration In today’s competitive food and beverage landscape, operational efficiency and customer engagement …
Seamless Loyalty Meets Powerful POS: Introducing the Eber x Lightspeed Integration The difference between a one-time buyer and a loyal customer often …
從送禮到留客：禮品卡如何創造持續營收 你一定看過在 Starbucks 櫃檯上整齊擺放、配合節日主題設計的禮品卡。相信你也曾經買過，不論是送給自己，還是作為方便又貼心的禮物送給朋友。 但很多人不知道的是，禮品卡市場的力量有多驚人。全球數位禮品卡的銷售額持續上升，平均每年增長約 10%，預計到 2024 年將達到 6,982 億美元。 不只是數字成長，禮品卡究竟為何能成為商家與顧客雙贏的利器？讓我們一起拆解看看。 為什麼禮品卡是企業成功的策略 提升品牌知名度 禮品卡就像一張口袋大小的品牌廣告。不同於昂貴的戶外看板或短暫的 YouTube 廣告，一張印有品牌的禮品卡會長期留在顧客的錢包或電子信箱中，成為他們再次回訪的提醒。 先收款再兌換 當 10 位顧客各購買一張 $25 的禮品卡，你的店鋪立即獲得 …
客戶忠誠計劃是什麼？5個全球品牌案例教你打造有黏性的顧客關係 在競爭激烈的市場中，獲得一個新客戶的成本，平均是保留一位老客戶的5倍。這也是為什麼「客戶忠誠計劃」成為各大品牌的重要戰略。從累積積分、會員專屬優惠，到打造社群體驗，忠誠計劃的形式愈來愈多元，但核心目的只有一個——讓顧客持續回來，並且願意推薦給他人。
香港會員積分系統 在香港這個競爭激烈的市場中，建立有效的會員積分系統已成為零售和餐飲業者提升顧客忠誠度與業績的關鍵策略。根據研究，擁有會員制度的零售商，其顧客重購率平均比沒有會員制度的高出30%，而使用積分或會員回饋機制的顧客，平均消費金額更高出25%。這些數據顯示，會員制度不僅能提升顧客黏性，還能實現實質的業績增長。
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