Eber × Dotdigital: Turning Loyalty Data into Smarter Marketing Customer loyalty and marketing automation just got a serious upgrade. The new Eber …
Customer loyalty and marketing automation just got a serious upgrade. The new Eber × Dotdigital integration connects your loyalty program directly with your marketing engine—so every point earned, tier unlocked, and reward redeemed can trigger the right message at the right time.
Here’s a familiar scenario: your loyalty program is collecting valuable data—who’s earning points, who’s climbing tiers, who’s redeeming rewards. Meanwhile, your marketing team is crafting campaigns in a completely separate system, flying blind to these behaviors.
The result? Missed moments. A customer hits VIP status, but your congratulations email never goes out. Someone redeems their first reward, but there’s no follow-up to keep the momentum going. Your best customers are active in your loyalty program, but your marketing treats them like everyone else.
This integration fixes that disconnect
Eber’s loyalty data—member tiers, point balances, redemption history, and more—syncs directly into Dotdigital in real time. This isn’t a one-time import or a weekly batch update. It’s continuous, automatic, and always current.
What does this unlock for your marketing team?
No developers required. No complex integrations. No CSV files to wrangle every week.
Connect your Dotdigital account to Eber using a straightforward API login. Map four key data fields—member tier, points balance, gender, and redemption status. That’s it.
From that moment on, updates flow automatically. A customer earns points at checkout? Dotdigital knows within moments. Someone gets upgraded to a new tier? Your segmentation updates instantly. Member data changes? Your campaigns stay accurate without anyone lifting a finger.
This isn’t just about connecting two platforms. It’s about fundamentally changing how your marketing works.
Automation that drives retention. Stop manually tracking who should get what message. Set up loyalty-driven journeys once, and they run themselves—welcoming new members, celebrating milestones, recovering at-risk customers, and re-engaging the inactive.
Personalization at scale. You already know personalized marketing performs better. Now you can personalize based on the behaviors that actually indicate loyalty—not just opens and clicks, but points earned, rewards chosen, and tier progression.
Marketing efficiency that compounds. Your team stops spending hours on data exports and manual list building. That time goes back into strategy, creative, and optimization. Meanwhile, your campaigns get smarter because they’re working with better data.
The bottom line? Higher engagement rates, stronger retention, and ROI that reflects the true value of combining loyalty intelligence with marketing automation.
Whether you’re operating a single storefront or managing a multi-location retail operation, the integration handles the complexity.
As your member base grows, the automation keeps pace. As you add new locations, the data keeps flowing. As your loyalty program evolves with new tiers or reward types, your marketing capabilities expand right alongside it.
You focus on strategy and growth. The integration handles the operational heavy lifting.
This integration is purpose-built for businesses where customer relationships drive revenue:
Retail brands can turn in-store purchases into marketing intelligence, rewarding loyal shoppers with personalized campaigns that drive repeat visits.
eCommerce operations can combine online behavior with loyalty actions, creating sophisticated customer journeys that increase lifetime value.
Lifestyle and membership businesses—from fitness studios to subscription services—can automate engagement based on participation levels and reward activity.
If your business thrives on repeat customers, and those customers are part of a loyalty program, this integration transforms how you communicate with them.
At the end of the day, this integration does something simple but powerful: it lets you treat your most loyal customers like you actually know them. Because now you do.
Every interaction becomes an opportunity. Every loyalty milestone becomes a marketing moment. Every customer journey becomes something you can optimize, automate, and scale.
Eber × Dotdigital—where loyalty data becomes marketing action, and every customer moment turns into an opportunity to strengthen the relationship.
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