Loyalty and membership system for Singapore F&B Brands

Loyalty Programs Increase Average Spend per Visit

One of the most direct ways loyalty programs increase revenue is by increasing the average amount spent per visit. When customers are working toward rewards or trying to reach the next membership tier, they naturally spend more.

Common behaviours include:

• Ordering add ons to reach bonus point thresholds
• Buying beverages or desserts to meet reward minimums
• Choosing premium items when earning multiplier rewards
• Opting for set meals or bundles to earn extra points

In Singapore, where dining options are abundant, customers appreciate the sense of value that loyalty rewards provide. They often justify spending slightly more because they see immediate or future benefits.

Research globally has shown that loyalty members spend more per transaction compared with non members. Singapore consumers follow the same pattern, especially in F&B where rewards are easy to understand and redeem.

Loyalty Programs Help F&B Brands Introduce Strong Upsells

Upselling is easier and more effective when tied to a loyalty structure.

For example:

• “Add a side for extra points.”
• “Try our seasonal item to unlock a bonus reward.”
• “Buy a family meal bundle to earn a voucher for your next visit.”

These micro incentives influence buying decisions and make customers feel rewarded for choosing higher value options.

Singaporeans are comfortable with digital rewards and appreciate transparency in benefits. If customers see that they earn 20 extra points by adding a drink or dessert, they often agree because the reward feels immediate and meaningful.

F&B Loyalty Programs Improve Customer Retention

Retention is the most profitable part of F&B operations. It costs significantly less to retain an existing customer than to attract a new one.

A loyalty program creates strong reasons for customers to return:

• Birthday rewards encourage annual visits
• Tiered memberships encourage long term loyalty
• Referral benefits turn regulars into advocates
• Member exclusive promotions feel personalised

Without a loyalty program, many customers may forget about your brand, especially in a city filled with new cafés and restaurants opening every month. Retention tools ensure that your brand stays at the top of customers’ minds.