屈臣氏會員計劃點解咁成功？零售商必學嘅吸客鎖客秘訣！ 喺香港，講起會員積分計劃，屈臣氏（Watsons）絕對係其中一個最成功嘅例子！無論你係平時買日用品，定係專攻護膚保健品，屈臣氏會員計劃都總有啲優惠等緊你。 作為亞洲最大嘅保健及美容零售商，屈臣氏點解可以靠會員制度鎖住咁多熟客？如果你都係零售商，想知點樣打造一個勁吸客嘅會員計劃，千祈唔好錯過以下重點！
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Consumer Loyalty in APAC 2025
The Must-Read Report for Industry Leaders & Marketers! The definitive guide to consumer behavior, loyalty strategies, and market opportunities across Asia Pacific.
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營銷必殺技
會員系統APP：香港零售業翻單神器，提升銷售與顧客忠誠度的必勝攻略！ 在香港這個競爭激烈的零售市場，如何提升顧客「翻單力」並強化品牌忠誠度，成為許多零售商的核心課題。而會員系統APP 已成為解決這一挑戰的關鍵策略！它不只是管理會員的工具，更是數據驅動的營銷利器，幫助零售商精準行銷、提升顧客體驗，最終帶動業績增長。
會員制度的力量：Sephora 如何透過會員系統App提升銷售額 會員制度應運而生，成為品牌與顧客建立長期關係的有效工具。透過獎勵忠誠顧客、提供個人化體驗，會員制度不僅能提升顧客回購率，更能有效增加銷售額。以Sephora這個零售巨頭的會員系統為例，它們如何透過會員系統App，精準掌握顧客需求，進而大幅提升銷售表現。
Industry Insights
Balancing resource and intentionality, here are strategies to look into if you’re looking to create an online shopping experience that genuinely connects …
Explore how an integrated loyalty program boosts your e-commerce revenue.
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Retention Fundamentals
How Can I Get Customers to Come Back After Their First Visit? You’ve worked hard to bring a customer in for the …
How to Collect Customer Data with Your Loyalty Program. Customer data is crucial for building a successful loyalty program. By gathering and …
Why Every Singapore Business Needs a Loyalty Program in 2025 Singapore’s consumers pride themselves on a fast moving purchasing behaviour. The next …
The Evolving Marketer
Facebook Instagram Linkedin Youtube Table of content The Power of Sunk Cost in Customer Retention What Paid Memberships Offer Beyond Subscriptions Increasing …
Your CRMs should be able to hold the weight of your growing customer base (and your teams!). This marketer tech stack explores 6 CRMs to scale your marketing strategy.
Facebook Instagram Linkedin Youtube Table of content Branding matters, but why? Tips to define brand identity Personalisation: The Key to Owning Your …
Industry Insights
Balancing resource and intentionality, here are strategies to look into if you’re looking to create an online shopping experience that genuinely connects …
Explore how an integrated loyalty program boosts your e-commerce revenue.
Keep customers coming back for more with these 6 essentials in operational excellence within your F&B business.
Retention Fundamentals
A quick check on your current loyalty program, optimise it to get the results you need.
Paid loyalty programs actually work, here’s why.
Pros and cons of the Points System, Tier System, Punch and Stamp Cards, & Paid Memberships in rewarding your customers.
Discover loyalty marketing in the business lens and understand how it’s evolved from your traditional stamp collection to mobile-first platforms.
Customer retention is never rocket science, but it takes the right attention to detail in your customer’s journey to drive stellar results. …
Explore how an integrated loyalty program boosts your e-commerce revenue.
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香港會員積分系統 在香港這個競爭激烈的市場中，建立有效的會員積分系統已成為零售和餐飲業者提升顧客忠誠度與業績的關鍵策略。根據研究，擁有會員制度的零售商，其顧客重購率平均比沒有會員制度的高出30%，而使用積分或會員回饋機制的顧客，平均消費金額更高出25%。這些數據顯示，會員制度不僅能提升顧客黏性，還能實現實質的業績增長。
Is My F&B Business Too Small for a Loyalty Program? If you’re running a small F&B business — maybe a café, bubble …
5 Customer Referral Ideas to Boost Loyalty and Drive Growth Customer referrals — also known as referral marketing — are one of …
