屈臣氏會員計劃點解咁成功?零售商必學嘅吸客鎖客秘訣! 喺香港,講起會員積分計劃,屈臣氏(Watsons)絕對係其中一個最成功嘅例子!無論你係平時買日用品,定係專攻護膚保健品,屈臣氏會員計劃都總有啲優惠等緊你。 作為亞洲最大嘅保健及美容零售商,屈臣氏點解可以靠會員制度鎖住咁多熟客?如果你都係零售商,想知點樣打造一個勁吸客嘅會員計劃,千祈唔好錯過以下重點!
Featured Blog

Consumer Loyalty in APAC 2025
The Must-Read Report for Industry Leaders & Marketers! The definitive guide to consumer behavior, loyalty strategies, and market opportunities across Asia Pacific.
Retain Your Customers Today!
營銷必殺技
會員系統APP:香港零售業翻單神器,提升銷售與顧客忠誠度的必勝攻略! 在香港這個競爭激烈的零售市場,如何提升顧客「翻單力」並強化品牌忠誠度,成為許多零售商的核心課題。而會員系統APP 已成為解決這一挑戰的關鍵策略!它不只是管理會員的工具,更是數據驅動的營銷利器,幫助零售商精準行銷、提升顧客體驗,最終帶動業績增長。
會員制度的力量:Sephora 如何透過會員系統App提升銷售額 會員制度應運而生,成為品牌與顧客建立長期關係的有效工具。透過獎勵忠誠顧客、提供個人化體驗,會員制度不僅能提升顧客回購率,更能有效增加銷售額。以Sephora這個零售巨頭的會員系統為例,它們如何透過會員系統App,精準掌握顧客需求,進而大幅提升銷售表現。
Industry Insights
Balancing resource and intentionality, here are strategies to look into if you’re looking to create an online shopping experience that genuinely connects …
Explore how an integrated loyalty program boosts your e-commerce revenue.
Keep customers coming back for more with these 6 essentials in operational excellence within your F&B business.
Retention Fundamentals
How to Collect Customer Data with Your Loyalty Program. Customer data is crucial for building a successful loyalty program. By gathering and …
Why Every Singapore Business Needs a Loyalty Program in 2025 Singapore’s consumers pride themselves on a fast moving purchasing behaviour. The next …
Facebook Instagram Linkedin Youtube Table of content The Power of Sunk Cost in Customer Retention What Paid Memberships Offer Beyond Subscriptions Increasing …
The Evolving Marketer
Your CRMs should be able to hold the weight of your growing customer base (and your teams!). This marketer tech stack explores 6 CRMs to scale your marketing strategy.
Facebook Instagram Linkedin Youtube Table of content Branding matters, but why? Tips to define brand identity Personalisation: The Key to Owning Your …
Facebook Instagram Linkedin Youtube Table of content The Data-Driven Revolution: Fearing Tracking Cookies Digital Tools to Help You Get Started Real-Time …
Industry Insights
Balancing resource and intentionality, here are strategies to look into if you’re looking to create an online shopping experience that genuinely connects …
Explore how an integrated loyalty program boosts your e-commerce revenue.
Keep customers coming back for more with these 6 essentials in operational excellence within your F&B business.
Retention Fundamentals
Paid loyalty programs actually work, here’s why.
Pros and cons of the Points System, Tier System, Punch and Stamp Cards, & Paid Memberships in rewarding your customers.
Discover loyalty marketing in the business lens and understand how it’s evolved from your traditional stamp collection to mobile-first platforms.
Customer retention is never rocket science, but it takes the right attention to detail in your customer’s journey to drive stellar results. …
Explore how an integrated loyalty program boosts your e-commerce revenue.
Ditch the Punch Cards! Discover the benefits of digital loyalty programs. Learn how to ditch the hassle of physical cards and engage …
Subscribe to Our Newsletter!
Gain the most valuable consumer insights.
All to your inbox, for free.

Explore More of Our Blogs
5 Customer Referral Ideas to Boost Loyalty and Drive Growth Customer referrals — also known as referral marketing — are one of …
4 Loyalty Program Concepts That Transform Customer Relationships The most effective loyalty strategies now focus on creating emotional connections, delivering meaningful value, …
How Can I Get Customers to Come Back After Their First Visit? You’ve worked hard to bring a customer in for the …