屈臣氏會員計劃點解咁成功?零售商必學嘅吸客鎖客秘訣! 喺香港,講起會員積分計劃,屈臣氏(Watsons)絕對係其中一個最成功嘅例子!無論你係平時買日用品,定係專攻護膚保健品,屈臣氏會員計劃都總有啲優惠等緊你。 作為亞洲最大嘅保健及美容零售商,屈臣氏點解可以靠會員制度鎖住咁多熟客?如果你都係零售商,想知點樣打造一個勁吸客嘅會員計劃,千祈唔好錯過以下重點!
屈臣氏會員計劃點解咁成功?零售商必學嘅吸客鎖客秘訣! 喺香港,講起會員積分計劃,屈臣氏(Watsons)絕對係其中一個最成功嘅例子!無論你係平時買日用品,定係專攻護膚保健品,屈臣氏會員計劃都總有啲優惠等緊你。 作為亞洲最大嘅保健及美容零售商,屈臣氏點解可以靠會員制度鎖住咁多熟客?如果你都係零售商,想知點樣打造一個勁吸客嘅會員計劃,千祈唔好錯過以下重點!
會員系統APP:香港零售業翻單神器,提升銷售與顧客忠誠度的必勝攻略! 在香港這個競爭激烈的零售市場,如何提升顧客「翻單力」並強化品牌忠誠度,成為許多零售商的核心課題。而會員系統APP 已成為解決這一挑戰的關鍵策略!它不只是管理會員的工具,更是數據驅動的營銷利器,幫助零售商精準行銷、提升顧客體驗,最終帶動業績增長。
會員制度的力量:Sephora 如何透過會員系統App提升銷售額 會員制度應運而生,成為品牌與顧客建立長期關係的有效工具。透過獎勵忠誠顧客、提供個人化體驗,會員制度不僅能提升顧客回購率,更能有效增加銷售額。以Sephora這個零售巨頭的會員系統為例,它們如何透過會員系統App,精準掌握顧客需求,進而大幅提升銷售表現。
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A quick guide in building solid customer personas and identify opportunities within your e-commerce marketing strategies.
Balancing resource and intentionality, here are strategies to look into if you’re looking to create an online shopping experience that genuinely connects …
Explore how an integrated loyalty program boosts your e-commerce revenue.
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客戶忠誠計劃是什麼?5個全球品牌案例教你打造有黏性的顧客關係 在競爭激烈的市場中,獲得一個新客戶的成本,平均是保留一位老客戶的5倍。這也是為什麼「客戶忠誠計劃」成為各大品牌的重要戰略。從累積積分、會員專屬優惠,到打造社群體驗,忠誠計劃的形式愈來愈多元,但核心目的只有一個——讓顧客持續回來,並且願意推薦給他人。