Outback x Eber:餐飲品牌如何用會員體驗提升顧客回訪
Outback 香港 Marketing Lead Patrick 分享品牌如何透過會員分層、App 排隊訂座、付費 Prestige 會員與 CRM 策略,將一次消費延伸成長期顧客關係。
活躍率
平均到訪次數
新增會員人數
見證香港品牌如何透過會員經營,提升顧客回購率、忠誠度與營收成長。
Outback:餐飲品牌點樣令人一再回頭
品牌專訪 · 27 分鐘影片
Feat. Patrick Kwok, Senior Marketing Lead
莆田:讓每一道菜都訴說故事
品牌專訪 ·13分鐘影片
Feat. Gary, 莆田餐飲集團高級市場經理(馬來西亞)
我哋由 2024 年開始 revamp 個 app 嗰陣,就同 Eber 合作。喺我哋用 native app build 成個 CRM 嘅過程入邊,Eber 提供咗好多支援,尤其係將舊系統嘅資料做 migration 呢一part — 呢件事本身已經好值得擔心,因為涉及安全,仲要喺一個晚上裏面完成,之後所有系統都要喺新 app 度順暢咁連接返。喺呢件事上面,我真係見到Eber 團隊嘅專業。

Eber offers simple-to-use and implement solutions to achieve your company's goals. Their professional team is committed to doing everything they can to design the best user journey for your customer.

用 Eber 都用咗幾年喇,我哋喺客人數量方面都累積咗唔少。我哋差唔多每個禮拜都會出 EDM。譬如尋日,我哋就出咗一個關於 summer camp 早鳥優惠嘅提醒 EDM,跟住即刻就收到幾張訂單。我覺得呢種連繫真係好重要。

People were queuing — we got around 800 signups in three days on the launch day. And I think what's really important is the data: you have data, and you know how to use it properly. That's what makes you different than other F&B restaurants.

做會員系統嘅人都會了解,其實會員系統唔單止係一個系統,仲需要同我哋目前所有嘅其他系統做對接。Eber 喺呢方面真係幫咗我哋好多,無論係對接上嘅工作,定係提供專業資訊。最重要嘅係,我哋任何時候需要協助,Eber 都會畀予我哋非常大嘅幫助。

🏆 WINNER
Best Membership Programme
🏆 WINNER
Best Use of Rewards & Incentives
Eber 與 Lalamove 榮獲「最佳會員計畫」及「最佳使用獎勵及優惠」兩項大獎,展現 Eber 喺會員系統經營上嘅卓越表現,亦證明咗與合作夥伴共同努力嘅成果。
Outback x Eber:餐飲品牌如何用會員體驗提升顧客回訪
Outback 香港 Marketing Lead Patrick 分享品牌如何透過會員分層、App 排隊訂座、付費 Prestige 會員與 CRM 策略,將一次消費延伸成長期顧客關係。
Building a Family Brand From Scratch: Bimbo Concept on Retail That Feels Like Home
Elaine So launched a children's lifestyle brand during the pandemic and built something bigger than a store — a community space where families keep coming back, not because of points, but because of how the experience makes them feel.
點擊放大
Bimbo Concept
兒童生活零售品牌
點擊放大
Lalamove
物流配送平台
點擊放大
The Oyster Bank
餐飲品牌
點擊放大
The Coffee Academics
精品咖啡品牌
採用企業級基礎架構,內建數據保護、私隱管理、權限控管與合規機制,全面守護會員資料。




填寫下方表單,我們的團隊將盡快與您聯絡。
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