Loyalty in the Chat Era: How WhatsApp Is Changing the Way Brands Build Relationships A conversation with Farida Chan, Associate Director of Partnerships and Innovation at WATI. Host: Elly Chen, The Eber Show. Across Asia, one channel dominates daily communication.…
Loyalty and membership system for Singapore F&B Brands Singapore’s F&B industry moves fast. With hawker favourites, café chains, and global brands all competing for the same customer spend, operators face one core challenge. Bringing customers back. This is where loyalty…
Eliminating Data Silos: How Eber and Weeloy Integration Transforms Restaurant CRM and Marketing In the hospitality industry, the gap between operational systems and marketing platforms has long been a source of inefficiency. For restaurants, cafés, bars, and hotels, this fragmentation…
HitPay POS × Eber: Connect In-Store Sales & Loyalty For small and medium-sized businesses (SMBs) in Southeast Asia, growth depends on two essentials: smooth in-store transactions and lasting customer relationships. Point-of-Sale (POS) systems keep businesses running day to day —…
從送禮到留客：禮品卡如何創造持續營收 你一定看過在 Starbucks 櫃檯上整齊擺放、配合節日主題設計的禮品卡。相信你也曾經買過，不論是送給自己，還是作為方便又貼心的禮物送給朋友。 但很多人不知道的是，禮品卡市場的力量有多驚人。全球數位禮品卡的銷售額持續上升，平均每年增長約 10%，預計到 2024 年將達到 6,982 億美元。 不只是數字成長，禮品卡究竟為何能成為商家與顧客雙贏的利器？讓我們一起拆解看看。 為什麼禮品卡是企業成功的策略 提升品牌知名度 禮品卡就像一張口袋大小的品牌廣告。不同於昂貴的戶外看板或短暫的 YouTube 廣告，一張印有品牌的禮品卡會長期留在顧客的錢包或電子信箱中，成為他們再次回訪的提醒。 先收款再兌換 當 10 位顧客各購買一張 $25 的禮品卡，你的店鋪立即獲得 $250的收入 (即使商品或服務尚未兌換)。這筆「預收現金流」能有效穩定收入，並可再投資於業務成長。 吸引新顧客 禮品卡具備拓展顧客群的功能。舉例來說，一位顧客為朋友生日購買了一張 Starbucks 禮品卡，這位朋友可能第一次踏進 Starbucks。禮品卡就像是一種「自帶推薦」的工具，主動把新客人帶進你的店。 為什麼客戶喜歡禮品卡 1. 完美的禮物選擇送禮往往令人苦惱——萬一對方不喜歡怎麼辦？禮品卡讓人不必煩惱選擇。無論是聖誕節、生日，或是表達感謝，禮品卡讓收禮人能自由挑選真正想要的東西。 2. 無現金的便利體驗隨著數位支付普及，電子禮品卡越來越受歡迎。顧客可以把禮品卡儲存在手機中，隨時使用、輕鬆轉贈，完全不需要紙本或現金。 3. 預算控管的好幫手禮品卡同時也是理財的好工具。由於金額固定，顧客更能控制消費，不易超支，甚至有人會把禮品卡作為個人日常預算使用。 更大的價值：互動、留存與營收成長 對商家而言，禮品卡不只是商品，而是成長引擎。它促進回購、拓展顧客來源、帶來預收現金流。對顧客而言，它解決了送禮煩惱、帶來無現金的便利體驗，並幫助管理消費。 難怪越來越多 餐飲、零售與電商品牌…
How to Start a Loyalty Program for Your Business in Malaysia Every business has regulars. The ones who walk in without checking the menu, the ones your team greets by name. Those customers are gold. The question is: how do…
Leading Loyalty and Membership Software in Malaysia Today, brands need smarter ways to retain customers, increase repeat purchases, and create personalized member experiences. That’s where loyalty and membership software comes in — helping businesses of all sizes manage rewards, memberships,…
Eber × Klaviyo Integration: Loyalty Meets Automation In today’s competitive landscape, customer retention is no longer about distributing points or rewards — it’s about transforming loyalty intelligence into measurable business outcomes. As acquisition costs rise and personalization expectations increase, businesses…
Top Loyalty Program Structures in Singapore today. Singapore’s competitive retail landscape has given birth to some of Asia’s most innovative loyalty programs. Your average Singaporean consumers have high expectations for rewards that deliver genuine value. But what separates the loyalty…
How to Build a Shopify Loyalty Program That Doubles Customer Returns Acquiring a new customer can cost five times more than retaining an existing one. Moreover, loyal customers tend to spend 67% more than new ones. Implementing a well-structured loyalty…
