40,000 shoppers joined ALL IT Rewards — and two in three chose to pay for their membership.

ALL IT Hypermarket is where Klang Valley goes for laptops, components, and everything in between — a chain of physical outlets plus a busy online store. Plenty of regulars, plenty of repeat spend. The trouble was, the same customer looked like two different strangers depending on which channel they walked into.

members on one profile, in-store and online

program to date

67%

converted to paid membership

shoppers don't pay for a card that isn't worth it

17,000

members onboarded in the first 8 months

before most programs finish their pilot

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Two channels. One customer. Zero connection.

A customer buys a laptop at an ALL IT outlet, then orders the accessories online. To the business, that read as two people. No way to tell a first-timer from a regular, or a browser from a big spender.

Marketing followed the same logic: one email blast, one SMS blast, everyone gets everything. It filled inboxes. It didn't fill baskets.

A membership you pay for has to keep earning its keep.

ALL IT made a bold call: instead of a free sign-up nobody remembers, a paid membership — one profile across every outlet and the online store, running on Eber. Points accrual the team can reconfigure by time frame. E-vouchers members actually redeem. Birthday rewards that send themselves.

And one detail that punched above its weight: an in-app points wheel. A reason to open the app between purchases, not just at the till.

Here's the honest part: charging upfront filters people out, and a paid card only survives if the value keeps moving. That was the gamble — and it's why the program keeps shipping new mechanics rather than sitting still.

→

Earn everywhere

→

Go paid

→

Spin, redeem, return

Members who paid, stayed.

With every member on one profile, blasts became segments — messages targeted by activity and category instead of sent to everyone. Member engagement climbed 158%. Not because ALL IT sent more, but because it sent less to more of the right people.

And the retention followed: 55% of members keep coming back — active, spending, still on the program. For a membership people paid to join, that's the number that proves the card is worth its price.

“Just like our customers, we love constant reinventions and staying ahead of the curve.”

Emily WongAssistant CRM Manager, ALL IT Hypermarket

What ALL IT does next.

The base is past 40,000 and the playbook is compounding: sharper segments, more gamified moments beyond the points wheel, and new reward mechanics as Eber ships them. The paid tier set the bar — every new feature is another reason the card stays worth paying for.

One note on the numbers, because you'd ask: figures reflect ALL IT Rewards program data on Eber — the 17,000 is a first-8-months milestone, while member totals, conversion, and retention are program-to-date, measured at the member level.

Want the part we didn't publish?

The page proves it worked. The full case study PDF explains how to build it:

The paid-membership build — how the tier is structured, priced, and kept worth renewing
The 90-day engagement cadence behind the 158% lift — which segments, which messages, which timing
The repeat-visit breakdown — including the 27% repeat-visit figures by member segment

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Your version of the paid card.

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Figures reflect ALL IT Rewards program data on the Eber platform across ALL IT Hypermarket's Klang Valley outlets and online store. First-8-months milestone and program-to-date periods as labelled.