The loyalty landscape is shifting fast. Customers expect value instantly, competition is tighter, and repeat visits are no longer guaranteed. The brands that win in 2026 won’t be the ones with the loudest promotions — but the ones whose marketing teams design loyalty systems that actually shape behaviour.

In this Case Files episode, we break down how Mee Tarik achieved 70 percent membership growth through smart tiering, campus activation, and habit-driven festive campaigns. We unpack why these decisions worked and what every marketer can learn from them.

If you’re building retention for F&B, retail, or QSR, this is the session that shows how marketing-led loyalty becomes a true growth engine.