Consumer Loyalty in APAC 2025
Insights That Drive Loyalty
The definitive report on consumer behaviour, loyalty strategies, and market opportunities across Asia Pacific.
Built on real consumer data, market analysis, and loyalty program insights, this report reveals how loyalty is shifting from transactional rewards to experience-driven, value-based relationships in 2025.
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The Data
The Loyalty Paradox
Almost every brand runs a loyalty program. Very few get loyalty out of it. Here's what our 2025 research found.
of businesses offer a loyalty program, yet only 7% are achieving their customer retention goals
of consumers abandon registration if it takes more than two minutes to sign up
of APAC consumers are willing to take part in games, contests, or challenges through loyalty apps
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Insights Video Library
Four short videos walking through the key findings from the 2025 report.
Inside the Report
What This Report Covers
Built around three shifts reshaping loyalty across APAC, plus the numbers to benchmark against:
- Painless: frictionless sign-up, the psychology of achievement, and how AI is simplifying program setup
- Phygital: channel-agnostic customer journeys, gamification, and real programs from Nodi, Shake Shack, Thomson and Novela
- Personalised: journey mapping, when to use email vs SMS vs WhatsApp, and building trust under APAC privacy rules
- Industry benchmarks: retention rates for F&B, retail, beauty and hospitality, plus point liability, breakage and burn rate formulas
Once the rain is over, an umbrella becomes a burden to everyone. That's how loyalty ends when benefits stop.From Consumer Loyalty in APAC 2025
Featuring Real Programs From
Free to download
The Consumer Loyalty in APAC 2025 report is free to download. If you want to understand how loyalty is changing across APAC, and how to design programs that drive real engagement and long-term value, this report is a practical place to start.
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Eber Research
More Reports
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Consumer Loyalty in APAC 2026
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Consumer Loyalty in APAC 2027
New benchmarks, new markets, new patterns. Be the first to know when it drops.
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