Keep members active, not just enrolled
Most loyalty programs get people to sign up, then lose them. Eber closes that gap. Start with your goal, and the Playbook wraps the right activities, automation, and communication around it, then tracks the result.
Win back dormant members
Member inactive for 30 days
Send a comeback reward, their channel
Track the return visit and revenue
Why engagement is where programs win or lose
A sign-up is a promise, not a result. What happens in the weeks after enrolment decides whether a member becomes a regular or goes quiet for good.
Businesses are handed a pile of tools, referral, gamification, forms, email, SMS, with no guided objective. They piece everything together themselves and guess whether any of it worked.
Members sign up, then go quiet. Without ongoing, relevant communication, enrolment never turns into activity, and nobody can tell which effort moved the needle.
Eber flips this with goal-first Playbooks. Start with an outcome, and the Playbook wraps the right activities, automation, and communication around it, then tracks the conversion so you see the result.
Pick the outcome. Launch. See what worked.
Playbooks are how Engagement runs on Eber. Every tool below can be used on its own, but inside a Playbook it is already wired to a goal, so you never have to guess what to build or whether it paid off.
Playbooks that start with your goal, not a blank canvas
Pre-built, goal-first programs: win back dormant members, drive referrals, grow repeat visits, boost sign-ups. Each Playbook bundles activities, automation, and communication, then attributes repeat visits, referrals, and revenue to the Playbook that drove them. You see exactly what worked, not just opens and clicks.
A restaurant group runs the dormant winback Playbook: members quiet for 30 days get a comeback reward, and every return visit is attributed to the Playbook that drove it.
Win back dormant members
Member inactive for 30 days
Send a comeback reward, their channel
Track the return visit and revenue
Activities that give members a reason to act
Action Forms collect the right data and can issue points or take payment. Action QR and Link turns any physical or digital touchpoint into a loyalty action, with limits, expiry, and usage caps. Gamification like Lucky Wheel, Feedback and NPS, Customer Events, and branded landing pages round out the toolkit, all launchable without a developer.
A retail chain turns a mall activation into sign-ups with an Action QR at the booth, then keeps new members coming back with a Lucky Wheel campaign.
Lucky Wheel
Automation that sends itself, on the customer's channel
Behaviour-triggered flows fire on first purchase, inactivity, tier change, birthday, or points expiry, no manual sending. Auto-Broadcast handles scheduled and segmented sends, dormant member detection flags at-risk members before they lapse, and every message is delivered where the customer is: email, SMS, WhatsApp, push, or in-app inbox.
A cafe sets its birthday flow once: members get a reward by email and a WhatsApp nudge in their birthday month, every year, with nobody pressing send.
No visit in 30 days
Comeback reward by WhatsApp and email
Bonus points on the return visit
We miss you, John. A reward is waiting on your next visit.
One customer profile, engaged everywhere
On your site, in their wallet, and at your counter. The Customer Site is the branded member hub that carries your brand, not ours. Apple Wallet and Google Wallet cards keep the live points balance in the customer's phone, the Widget brings loyalty into online checkout, FrontDesk serves members at the counter, and a fully white-labelled app is there for brands that want a premium owned experience.
A beauty brand's members check points on the Customer Site, carry the membership card in Apple Wallet, and staff look up and redeem rewards in FrontDesk at the counter.
Engagement runs on loyalty, and pays off in sales
Engagement works the loyalty foundation you have built, and everything it drives flows into revenue you can measure in the Sales pillar.
Loyalty
The foundation. Points, tiers, referral, and badges give every customer a reason to return, and give you the data to act on.
Explore Loyalty → Pillar 03Sales
Turns engagement into direct revenue: gift cards, Paid Package, paid membership, and prepaid credit, with every sale attributed.
Explore Sales →CRM
One customer profile across every touchpoint
Intelligence
The platform tells you what is working, so you are not guessing
Insights & Analytics
Member insights, revenue tracking, and Playbook performance
90+ Integrations
POS, e-commerce, and payments, with open API and webhooks
Which members would you win back first?
Tell us your goal, and we will show you the Playbook for it: the activities, the automation, and the conversion number at the end.