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How Shoploooh Unified Retail & Online Loyalty — Eber Case Study
Case Study Retail · Malaysia & Singapore

How One Loyalty Program Follows Shoploooh's Customers From Store to Screen

Shoploooh partnered with Eber to launch a single omnichannel loyalty program across their Malaysia retail stores and online store — so every customer keeps the same tier, points, and rewards no matter where they shop.

Lifestyle Retail
Malaysia & Singapore
Omnichannel Points + 4-Tier Rewards
29,000+ Members Since Launch
Measurement Period
6-Month Snapshot vs. Since Program Launch (2013)
4,000+
New Members Acquired
↑ In 6 Months
Online + in-store sign-ups
29,000+
Total Members Since Launch
↑ Malaysia & Singapore
Program to date
1,300+
Rewards Redeemed
↑ In 6 Months
Claimed & used vouchers
4
Membership Tiers
Basic → Goddess
1–6 points per dollar spent
Challenge
  • · A large, growing clientele spread across physical stores in Malaysia and an online store
  • · No single view of whether a shopper was a new face, a regular, or a high-value customer
  • · Wanted a simple multi-tier structure that could flex with different spending habits
  • · Manual sign-ups were slow and gave the team no real-time read on customer behaviour
  • · Relied on separate tools for email marketing and referrals, adding cost and complexity
Eber's Deployed Solution
Omnichannel Points & Tiers
4-Tier Rewards
Unified Customer Profile
Instant Onboarding
Built-in EDM Campaigns
Referral Program
Real-Time Spend Analytics
Cash Voucher Redemption
Why It Worked
1
One identity, every channel. Whether a customer walks into a Shoploooh store or shops online, they keep the same tier, points balance, and benefits — no re-registering, no lost history.
2
Tiers that scale with spend. Basic through Goddess give customers a visible reason to spend more, while the 1-to-6-points-per-dollar structure rewards top spenders without discounting everyone equally.
3
Native tools cut out the middlemen. Built-in EDM and referral features let Shoploooh run engagement and acquisition campaigns without licensing extra marketing software.
Four Tiers, One Loyalty Journey
Basic → Lady → Queen → Goddess
Entry Tier
Basic
The starting point for every new member. Sign up with just a name and phone number and start earning immediately.
1pt
per dollar spent
Tier 2
Lady
For customers who shop regularly, with added perks like welcome gifts as spending grows.
↑
points rate vs. Basic
Tier 3
Queen
Higher-spending customers unlock stronger rewards, including birthday gifts and priority perks.
↑↑
points rate vs. Basic
Top Tier
Goddess
Reserved for Shoploooh's most engaged shoppers — the highest points rate, plus welcome and birthday gifts.
6pt
per dollar spent
"
We choose Eber as our membership program system which help us to manage our customer membership tier, points & rewards for both online and retail store since three years ago. The support team is always helpful and prompt to response whenever we have problem or inquiry. Would definitely recommend for who are looking for membership system.
Garrick & AudreyFounders, Shoploooh
Key Outcomes
6-month snapshot vs. since program launch
In 6 months
4,000+
New members joined
Growth across both retail stores and the online store
Program to date
Since launch
29,000+
Total members on the program
Combined across Malaysia and Singapore
MY + SG combined
In 6 months
1,300+
Rewards claimed and used
Points converted into cash vouchers across channels
Claimed & redeemed
In 6 months
50+
Customer engagement emails sent
Built-in EDM replacing separate marketing tools
No added tool cost
Unlock
1·6
The full 4-tier point & reward configuration
Exactly how Basic through Goddess are structured and priced
In the full case study
Unlock
★★★
The omnichannel rollout playbook
How Shoploooh synced retail and online status in practice
In the full case study
Full case study
See the full case study — the 4-tier configuration and the omnichannel rollout playbook
The full version includes the complete tier and point-earning framework, the omnichannel rollout playbook, and Shoploooh's next growth steps. Shared selectively — the PDF is personalised with your company name.
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Shared selectively · Full version includes client-approved detail
The full PDF is personalised with your company name for confidentiality
Figures reflect Eber platform data for Shoploooh's loyalty program across Malaysia and Singapore — the 6-month figures and the since-launch total are reported separately as noted.
The full 4-tier point and reward configuration, plus the omnichannel rollout playbook, are available in the full case study, shared on request.
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Fill in your details below and we'll send over the complete case study — the tier configuration, the omnichannel rollout playbook, and the full results.
About Eber
Eber is a one-stop Loyalty Marketing Platform built for restaurants, retail, hospitality, and e-commerce brands, bringing together membership management, rewards, marketing automation, and customer analytics to help businesses build closer customer relationships. Whether you're a new brand, a single outlet, or a multi-outlet chain, Eber offers a complete loyalty marketing solution to help you stand out in a competitive market. Business enquiries: marketing@eber.co
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