How Shoploooh Unified Retail & Online Loyalty | Eber Case Study
A Shoploooh outlet
Case Study · Retail · Malaysia & Singapore

How Shoploooh Took Loyalty From Store to Screen

One loyalty program across its Malaysia stores and online store, with the same tier, points and rewards everywhere.

Lifestyle Retail Omnichannel Points + 4 Tiers
Measurement Period
6-Month Snapshot vs. Since Program Launch (2013)
4,000+
New Members Acquired
↑ In 6 Months Online + in-store sign-ups
29,000+
Total Members Since Launch
↑ Malaysia & Singapore Program to date
1,300+
Rewards Redeemed
↑ In 6 Months Claimed & used vouchers
4
Membership Tiers
Basic → Goddess 1–6 points per dollar spent
The Challenge

A growing clientele with no single view

Shoploooh had a large, growing clientele across its Malaysia stores and online store, but no way to see each shopper as one customer.

Starting point Manual sign-ups, plus separate tools for email and referrals
  • A large, growing clientele spread across physical stores in Malaysia and an online store
  • No single view of whether a shopper was a new face, a regular, or a high-value customer
  • Wanted a simple multi-tier structure that could flex with different spending habits
  • Manual sign-ups were slow and gave the team no real-time read on customer behaviour
  • Relied on separate tools for email marketing and referrals, adding cost and complexity
Shoploooh member rewards
Shoploooh member benefits screen
Member rewards Member benefits
Eber's Deployed Solution

One program for every store and the online shop

Points, tiers, onboarding, email and referrals, all running on one Customer Retention Platform.

Omnichannel Points & Tiers
4-Tier Rewards
Unified Customer Profile
Instant Onboarding
Built-in EDM Campaigns
Referral Program
Real-Time Spend Analytics
Cash Voucher Redemption
Why It Worked

Three reasons it worked across every channel

01

One identity, every channel

Whether a customer walks into a Shoploooh store or shops online, they keep the same tier, points balance, and benefits. No re-registering, no lost history.

02

Tiers that scale with spend

Basic through Goddess give customers a visible reason to spend more, while the 1-to-6-points-per-dollar structure rewards top spenders without discounting everyone equally.

03

Native tools cut out the middlemen

Built-in EDM and referral features let Shoploooh run engagement and acquisition campaigns without licensing extra marketing software.

Membership Tiers

Four tiers, one loyalty journey

Basic → Lady → Queen → Goddess
Entry Tier
Basic

The starting point for every new member. Sign up with just a name and phone number and start earning immediately.

1ptper dollar spent
Tier 2
Lady

For customers who shop regularly, with added perks like welcome gifts as spending grows.

↑points rate vs. Basic
Tier 3
Queen

Higher-spending customers unlock stronger rewards, including birthday gifts and priority perks.

↑↑points rate vs. Basic
“

We choose Eber as our membership program system which help us to manage our customer membership tier, points & rewards for both online and retail store since three years ago. The support team is always helpful and prompt to response whenever we have problem or inquiry. Would definitely recommend for who are looking for membership system.

Garrick & Audrey Garrick & Audrey Founders, Shoploooh
Key Outcomes

One program, both channels, measurable growth

6-month snapshot vs. since program launch
In 6 months
4,000+
New members joined
Growth across both retail stores and the online store
Program to date
Since launch
29,000+
Total members on the program
Combined across Malaysia and Singapore
MY + SG combined
In 6 months
1,300+
Rewards claimed and used
Points converted into cash vouchers across channels
Claimed & redeemed
In 6 months
50+
Customer engagement emails sent
Built-in EDM replacing separate marketing tools
No added tool cost
Unlock
The full 4-tier point & reward configuration
Exactly how Basic through Goddess are structured and priced
In the full case study
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The omnichannel rollout playbook
How Shoploooh synced retail and online status in practice
In the full case study
Full Case Study

Get the 4-tier configuration and the rollout playbook

Shared selectively, and the PDF is personalised with your company name. The full version includes:

  • The complete tier and point-earning framework
  • The omnichannel rollout playbook, retail and online
  • Shoploooh's next growth steps
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