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How Go Pizza Signed Up 9,000+ Members in 3.5 Months in Malaysia — Eber Case Study
Case Study F&B · Malaysia

How Go Pizza Signed Up 9,000+ Members in Its First 3.5 Months in Malaysia

Korea's personal-size pizza brand entered Malaysia with no dine-in restaurant, no grand launch, and a kiosk format built for takeout. Eber powered the QR sign-up, the welcome reward, and the repeat-visit mechanics behind it.

Quick-Service F&B
Malaysia
Kiosk & Takeout Format
9,000+ Members in 3.5 Months
Measurement Period
First 3.5 Months Since Malaysia Launch, October
9,000+
New Members Since Launch
↑ In 3.5 Months
October launch to January
RM5.99
Welcome Reward Price
↓ From RM9.90 Regular
"Grab Size" personal pizza
QR-Led
Sign-Up at Every Outlet
Kiosk + Table Codes
No paper forms, no counter validation
Fastest
New-Brand Growth at Hextar
Outpaced Sister Brand's Launch
Per marketing team
Challenge
  • · A new brand entering Malaysia with no launch-hype cushion
  • · Kiosk format needed friction-free sign-up, not paper forms
  • · Personal-size pizza had to prove itself against big-pizza norms
  • · No customer data on who was actually a repeat buyer
  • · No budget for a grand launch to build awareness fast
Eber's Deployed Solution
QR Sign-Up
Grab-Size Welcome Reward
Fortune Wheel Spins
Return Vouchers
Spend Analytics
Kiosk-Ready Rollout
Why It Worked
1
A welcome price cheap enough to try on impulse. RM5.99 for a personal "Grab Size" pizza, against a RM9.90 regular price, gave first-time buyers an easy yes.
2
QR-first onboarding matched the kiosk format. No forms, no counter validation — big QR codes at the entrance and on every table turned browsing into a sign-up.
3
The Fortune Wheel gave every visit a reason for a next one. Spin-to-win vouchers for free pizza, drinks, and snacks turned single purchases into return trips.
"
We launched in October — by January we were almost at 10,000 members.
Catherine TanMarketing Manager, Go Pizza Malaysia (Hextar Retail Berhad)
Key Outcomes
First 3.5 months since Malaysia launch
🍕
Since launch
9,000+
New members
In the first 3.5 months, October to January
Per marketing team
💰
Welcome reward
RM5.99
"Grab Size" pizza price
Down from RM9.90 regular, for new members
Acquisition hook
📱
Sign-up format
QR-Led
Kiosk sign-up
Big QR at entrance, plus codes on every table
No paper forms
🎡
Retention
Fortune Wheel
Spin-to-win campaign
Free pizza, drinks, and snacks for the next visit
Launched post-membership ramp
🔒
🔒 Unlock
1·2·3+
The QR onboarding & kiosk rollout playbook
How sign-up friction was engineered out at the counter
In the full case study
🔒
🔒 Unlock
★ ★ ★
The Fortune Wheel retention mechanics
Spend thresholds, voucher tiers, and campaign cadence
In the full case study
Full case study
See the full case study — the QR onboarding playbook and Fortune Wheel retention mechanics
The full version includes the complete QR onboarding & kiosk rollout playbook, the Fortune Wheel spend thresholds and voucher tiers, and Go Pizza's next growth steps. Shared selectively — the PDF is personalised with your company name.
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🔒 Shared selectively · Full version includes client-approved detail
🔏 The full PDF is personalised with your company name for confidentiality
ℹ️ Figures reflect on-record interview detail for Go Pizza's Malaysia loyalty program, operated by Hextar Retail Berhad, across its first 3.5 months since launch.
ℹ️ The full QR onboarding rollout playbook and Fortune Wheel retention mechanics are available in the full case study, shared on request.
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