How Go Pizza Signed Up 9,000+ Members in 3.5 Months
No dine-in, no grand launch, just a takeout kiosk. Eber powered the QR sign-up, welcome reward and repeat visits.
A new brand, no launch hype, and a kiosk built for takeout
Go Pizza entered Malaysia without a dine-in restaurant or a grand launch, so every new member had to be won in a few seconds at a takeout kiosk.
- A new brand entering Malaysia with no launch-hype cushion
- Kiosk format needed friction-free sign-up, not paper forms
- Personal-size pizza had to prove itself against big-pizza norms
- No customer data on who was actually a repeat buyer
- No budget for a grand launch to build awareness fast
The Eber toolkit behind the kiosk launch
QR sign-up, the welcome reward, and the repeat-visit mechanics behind them, all running on one Customer Retention Platform.
Three decisions that made joining the easy yes
A welcome price cheap enough to try on impulse
RM5.99 for a personal "Grab Size" pizza, against a RM9.90 regular price, gave first-time buyers an easy yes.
QR-first onboarding matched the kiosk format
No forms and no counter validation: big QR codes at the entrance and on every table turned browsing into a sign-up.
The Fortune Wheel gave every visit a reason for a next one
Spin-to-win vouchers for free pizza, drinks, and snacks turned single purchases into return trips.
“We launched in October. By January we were almost at 10,000 members.
Catherine Tan Marketing Manager, Go Pizza Malaysia (Hextar Retail Berhad)
What the first 3.5 months showed
Get the QR onboarding playbook and the Fortune Wheel mechanics
Shared selectively, and the PDF is personalised with your company name. Inside the full version:
- The complete QR onboarding and kiosk rollout playbook
- Fortune Wheel spend thresholds and voucher tiers
- Go Pizza's next growth steps
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