Get In Touch
How Beef & Liberty Turned First-Time Diners Into Loyal Regulars — Eber Case Study
Case Study Food & Beverage · Hong Kong

How The Society at Beef & Liberty Turned First-Time Diners Into Loyal Regulars

Beef & Liberty partnered with Eber to launch The Society, a member sign-up, rewards, and data-collection programme across their Hong Kong outlets — giving the burger chain its first real view of who was walking through the door, and a way to bring them back.

Burger & Grill Chain
Hong Kong & Shanghai
Rewards + Data-Driven Marketing
3,000+ Members in 18 Months
Measurement Period
18 Months Post-Launch Program To Date
3,000+
Member Growth
↑ Since Launch
~200 new members per month
20%
Average Active Members
↑ Ongoing engagement
Share of base regularly transacting
100%
Rewards Redemption Rate
↑ Full uptake
Every reward earned was claimed
50%
EDM Open Rate
↑ High engagement
Promotional e-newsletters
Challenge
  • · Needed to grow new customer traffic while constantly re-engaging regulars across outlets
  • · No branding stickiness to keep a fast-casual audience coming back to Beef & Liberty specifically
  • · No visibility into customer spending activity, favourite dishes, or purchase recency
  • · No structured way to segment guests by age group or basket value for targeted campaigns
Eber's Deployed Solution
Member Sign-Up (App & Portal)
Rewards & Redemption
Customer Data Collection
Feedback & Preference Capture
SMS/Email Communication
Gift E-Vouchers
Why It Worked
1
One app, every touchpoint. Viewing a member card, redeeming rewards, reserving a table, ordering delivery, and buying gift vouchers all live in the same customer portal — giving guests a reason to keep it open.
2
Data turned into targeting. For the first time, Beef & Liberty could see age group, favourite dish, spending habits, and recency — then re-target by outlet instead of guessing.
3
Built-in EDM kept the brand top of mind. Automated e-newsletters on promotions and rewards ran without a separate marketing tool, and were opened at a high rate.
One App, Every Customer Touchpoint
The Society at Beef & Liberty
Member Card
View My Card
Instant access to membership status and ID, right inside the app — no physical card to carry or lose.
Rewards
My Rewards
Browse and redeem rewards directly in-app — the redemption rate speaks for itself at 100%.
Dining
Reserve & Order Ahead
Reserve a table or order delivery without leaving the loyalty app — one less app to switch between.
Gifting
Buy E-Gift Vouchers
Purchase e-gift vouchers in fixed denominations, redeemable dine-in or takeaway — a built-in gifting and upsell channel.
HKD 100 / 600
voucher denominations offered
Key Outcomes
18 months after going live
18 months
3,000+
Members signed up
Averaging roughly 200 new members per month since launch
Program to date
Average
20%
Active members
Share of the base regularly engaging with the programme
Program to date
18 months
100%
Rewards redemption rate
Every reward members earned was actually claimed
Claimed & redeemed
18 months
50%
EDM open rate
Promotional e-newsletters sent via Eber's built-in EDM tools
No added tool cost
Unlock
★★★
The customer segmentation & re-targeting framework
How spending habits, basket value, and frequency map to outlet-level campaigns
In the full case study
Unlock
HKD ●●●
The gift e-voucher programme structure
Denomination strategy and terms behind Beef & Liberty's e-voucher channel
In the full case study
Full case study
See the full case study — the segmentation framework and gift e-voucher structure
The full version includes the complete customer segmentation and re-targeting framework, the gift e-voucher programme structure, and Beef & Liberty's next growth steps. Shared selectively — the PDF is personalised with your company name.
Book a walkthrough Request full case study
Shared selectively · Full version includes client-approved detail
The full PDF is personalised with your company name for confidentiality
Figures reflect Eber platform data for Beef & Liberty's loyalty programme in Hong Kong, measured 18 months after launch.
The customer segmentation framework and gift e-voucher programme structure are available in the full case study, shared on request.
Request full case study
Download the full case study
Fill in your details below and we'll send over the complete case study — the segmentation framework, the gift e-voucher programme structure, and the full results.
About Eber
Eber is a one-stop Loyalty Marketing Platform built for restaurants, retail, hospitality, and e-commerce brands, bringing together membership management, rewards, marketing automation, and customer analytics to help businesses build closer customer relationships. Whether you're a new brand, a single outlet, or a multi-outlet chain, Eber offers a complete loyalty marketing solution to help you stand out in a competitive market. Business enquiries: marketing@eber.co
Published by