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How Marché Mövenpick Went From Paper To 100% Digital Loyalty — Eber Case Study
Case Study Food & Beverage · Singapore

How Marché Mövenpick Moved From Paper-Based Loyalty To 100% Digital

Marché Mövenpick Singapore partnered with Eber to replace a fully paper-based loyalty program with a cloud-based CRM — giving staff instant access to customer records and giving customers a live view of their points, rewards, and upcoming promotions.

Marketplace Restaurant
Singapore
CRM + Points + Referral + Gamification
25,000+ Customers Acquired in 3 Months
Measurement Period
3-Month Snapshot vs. Since Program Launch
25,000+
Customers Acquired
↑ In 3 Months
Since going fully digital
2,000+
Rewards Redeemed
↑ CNY 2022 Campaign
Across 4 gamification levels
900+
Members Participated
↑ CNY 2022 Campaign
Gamification game levels
380+
Successful Referrals
↑ Since Program Launch
10% off bakery vouchers
Challenge
  • · Relied entirely on paper and printing to store and access customer information
  • · No way to identify loyal customers who could be won back with targeted promotions
  • · Customers couldn't view their own loyalty status, points, or rewards
  • · Staff spent time flipping through paper binders just to pull up a customer record
  • · Needed one tool that could handle a huge customer base without added complexity
Eber's Deployed Solution
Customer CRM
Points & Rewards
Referral Program
Gamification
Email & SMS Campaigns
Branded Gift Cards
Why It Worked
1
Paper replaced by one cloud system. Every customer record moved to a central platform staff could pull up instantly, instead of searching through a binder.
2
Built-in tools cut out extra software. Referral, gamification, and email/SMS campaigns came bundled with the platform, so Marché didn't need to license separate marketing tools.
3
Gamification turned a campaign into a hit. The 2022 Chinese New Year rollout used 4 reward tiers across 4 game levels, driving hundreds of members to take part.
"
In terms of loyalty program, we used to be very old fashioned. We worked a lot on papers. With Eber, it's easy for us to go digital and be more environment friendly. Plus, the generation now are all on mobile — so it's easy for customers to access the loyalty program as well. Eber allows us to have more exposure for our loyalty program and come up with interesting ways to reward our customers, such as our $1 Swiss Rosti promotion which did really well!
JensenMarché Singapore Country Manager
Key Outcomes
3-month snapshot vs. since program launch
In 3 months
25,000+
New customers acquired
Tracked and captured since going fully digital
Since launch
CNY 2022
2,000+
Rewards redeemed
Claimed across all 4 gamification levels
CNY 2022 campaign
CNY 2022
900+
Members participated
Took part in the Chinese New Year gamification campaign
CNY 2022 campaign
Since launch
380+
Successful referrals
Earned via 10% off bakery vouchers
Program to date
Unlock
$1·••
The $1 Swiss Rosti promotion playbook
How the standout sign-up offer was structured and rolled out
In the full case study
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◐◑◐
The full spending & profile analytics breakdown
How Marché segments loyal customers by spend and visit behaviour
In the full case study
Full case study
See the full case study — the $1 Swiss Rosti promotion playbook and the full analytics breakdown
The full version includes exactly how the $1 Swiss Rosti sign-up promotion was structured, the full customer spending and profile analytics breakdown, and Marché's next growth steps. Shared selectively — the PDF is personalised with your company name.
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Figures reflect Eber platform data for Marché Mövenpick's loyalty program in Singapore — the 3-month acquisition figure, CNY 2022 campaign figures, and since-launch referral total are reported separately as noted.
The $1 Swiss Rosti promotion playbook and the full spending & profile analytics breakdown are available in the full case study, shared on request.
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About Eber
Eber is a one-stop Loyalty Marketing Platform built for restaurants, retail, hospitality, and e-commerce brands, bringing together membership management, rewards, marketing automation, and customer analytics to help businesses build closer customer relationships. Whether you're a new brand, a single outlet, or a multi-outlet chain, Eber offers a complete loyalty marketing solution to help you stand out in a competitive market. Business enquiries: marketing@eber.co