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How Mee Tarik Jalan Sultan Drove 70%+ Membership Growth — Eber Case Study
Case Study F&B · Malaysia

How Mee Tarik built a 70%+ growth loyalty engine around student tiering

Mee Tarik Jalan Sultan replaced ad-hoc repeat-visit efforts with a tiered membership system, a campus-anchored Student Tier, and festive double-point campaigns — powered by Eber's loyalty marketing platform.

F&B · Casual Dining
Malaysia
6 Outlets
Eber partner since 2025
Mee Tarik Jalan Sultan logo
Mee Tarik Jalan Sultan
Malaysia · Casual Dining
70%+
Membership growth
2×
Points on festive campaigns
6
Outlets across Malaysia
3
Membership tiers live
Launched 26 March 2025 · Eber platform data
Measurement period
First 3 months post-launch vs. following comparison period
70%+
Membership growth
↑ vs first 3 months
Comparison period, all outlets
2×
Points earned during festive campaigns
↑ every public holiday
Ongoing campaign mechanic
Increased
Member Spending ↑
↑ same comparison period
Eber platform data
6
Outlets on one consistent system
↑ same QR, same rewards
Nationwide rollout
The challenge
  • Occasional diners, especially students, rarely converted into regulars
  • No structured incentive to justify repeat visits beyond word of mouth
  • A large student catchment at the SS15 outlet was going untapped
  • Needed a system simple enough for frontline staff to run across 6 outlets
  • No mechanic to convert festive foot traffic into lasting engagement
What Eber deployed
Tier Membership
QR Sign-Ups
Points Engine
Double-Point Campaigns
Member Portal
Referral Rewards
Birthday Rewards
Campus Activation
Why it worked
1
Tiers matched to real segments. A Student Tier for the campus-heavy SS15 outlet, a Mee-Fam tier for regulars, and a Staff Tier on the way to reward referrals.
2
Predictable campaigns build habits. Double points on every public holiday give members a reason to return on a schedule, not just when they remember.
3
Built for frontline simplicity. The same QR sign-up and redemption flow runs identically across all 6 outlets — no complex integration required.
Key outcomes
First 3 months vs. next period · All 6 outlets
Comparison period
70%+
Membership grew by over 70%
Student Tier saw rapid acceleration from strategic location and campus events
First 3 months vs. next period
Same period
Spending grew right alongside membership
Average spend per returning member also climbed over the same comparison period
Eber platform data
Festive campaigns
2×
Points issuance and redemption both rose
Every public holiday campaign lifted activity across the board
Ongoing campaign mechanic
Student Tier
Student Tier led both transaction and spending growth
Driven by campus pop-up activations at the SS15 outlet
Campus-anchored acquisition
Unlock
1·2·3
The full tier configuration framework
How Student, Mee-Fam, and the upcoming Staff Tier are structured
In the full strategy playbook
Unlock
★★★
The campus activation playbook
Exactly how SS15 pop-up events converted into sign-ups
In the full strategy playbook
Full case study
See the full strategy — the tier framework, the campus playbook, and the staff KPI rollout
The full version includes the complete tier configuration logic, the SS15 campus activation playbook, the upcoming Staff Tier KPI design, and Mee Tarik's sequenced growth roadmap. Shared selectively — the PDF is personalised with your company name.
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Shared selectively · Full version includes client-approved detail
The full PDF is personalised with your company name for confidentiality
Figures reflect Eber platform data comparing Mee Tarik's first 3 months post-launch (26 March 2025) against the following comparison period, unless noted.
Percentage figures are presented directionally per client-approved disclosure; exact member and transaction counts are withheld.
Full tier configuration framework and campus activation playbook available in the full case study, shared on request.
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Fill in your details below and we'll send over the complete strategy playbook — the tier framework, the campus activation playbook, and the full growth roadmap.