Loyalty Fundamentals

The most valuable content on retention marketing, customer loyalty and revenue growth, from operator lessons and gift card programmes to the customer data that makes personalisation work.

Latest in Loyalty Fundamentals

What Bimbo Concept & Artpiece Taught Us About Identity Retention

Two Eber Show episodes, two very different brands, and the same lesson: when customers identify with a brand, they stop comparing.

Jenny Choy
Loyalty Fundamentals

What 3 Operators Taught Us About Loyalty in 2026

Outback, Bimbo Concept and Artpiece on occasion-based rewards, belonging and brand identity.

Jenny Choy10 min read

Loyalty Fundamentals

How Art Piece turned Causeway Bay into a wellness ecosystem and what it means for loyalty

Single-service wellness loyalty has a ceiling. Art Piece built a community-first ecosystem instead.

Jenny Choy7 min read

Loyalty Fundamentals

What enterprise buyers now evaluate in SaaS vendors

Security has moved from a late-stage checkbox to an early deciding factor.

Jenny Choy3 min read

Loyalty Fundamentals

PII Mastering: The Unsexy Feature That Makes Personalisation Actually Work

Personalisation only works on a clean, single record for each customer.

Jenny Choy5 min read

Loyalty Fundamentals

GoPizza's 10,000-Member Sprint: Engineering Rapid Loyalty Growth in Malaysia

How GoPizza signed up 10,000 members in under 90 days by fixing enrolment at the point of sale.

Jenny Choy4 min read

Loyalty Fundamentals

How Shake Shack Built Connections Before Conversion

Why Shake Shack Malaysia built a connection with customers before asking them to convert.

Elly Chen5 min read

Loyalty Fundamentals

Why Singapore Brands Choose All in One Loyalty and Membership Software

Why Singapore brands are moving rewards and membership onto one platform.

Jenny Choy5 min read

Loyalty Fundamentals

Gift Card Programs in Malaysia: The Smartest Way to Drive Retention and Revenue

How gift card programmes bring Malaysian brands new customers, extra revenue and repeat visits.

Jenny Choy5 min read

Loyalty Fundamentals

Why Every F&B Brand in Malaysia Needs a Loyalty Program

How a loyalty program brings Malaysian diners back, captures customer data and grows repeat visits.

Jenny Choy3 min read

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