How Two Men Bagel House Grew Revenue 20%
Scratch cards out, POS-integrated rewards in. Points buy bagels, not discounts, and member visits doubled.
Hand-rolled at 5am. Counted by hand at month-end.
The bagels were never the problem. Loyalty was: paper stamp cards, scratch cards, and a team reconciling them by hand every month-end.
- Paper stamp cards and scratch cards, with free coffees and comped fries reconciled by hand
- Counts never quite matched
- Cards carried no names, so regulars stayed anonymous
- Nothing linked to the POS, so a scratch card handed over but never keyed in was data lost
Non-negotiables before features
COO Sherman Khoo started with three things the team refused to live without: POS integration, automated rewards and one dashboard. Eber cleared all three.
A reward you're proud to give
Every reward keyed into the till
Rewards redeem at the counter with a QR code or a 4-digit PIN, straight into the POS. Errors from untracked cards went to zero, because there are no untracked cards.
Points buy bagels, not discounts
A member's points redeem for a sandwich worth $16–18 to them, at food cost to the kitchen, or for in-house merch they actually wear.
Redemptions that bring friends
Redemptions sit behind a minimum spend, so a free bagel arrives with a full order beside it. Members used to come alone. Now they bring friends.
One visit, keyed into the POS
Sent automatically, redeemed with a PIN at the counter.
Haven't been back this month? A reward finds you.
Points redeemed against a minimum spend, never a cash discount.
Every reward, tracked on one dashboard.
Two tiers, and a reason to move up
Entry Tier
Welcome, referral and birthday gifts, plus the TMBH newsletter.
Top Tier
Everything in Tier 1, plus an upgrade gift and early access to news.
Welcome gifts unlock after the first transaction. Referral gifts are issued once the referee spends $20.
“Loyalty isn't just transactional. It's the whole customer engagement experience.
Sherman Khoo COO, Two Men Bagel House
What changed, and what comes next
We'd love to show you how this would work for your brand
Craft brings them in. Retention brings them back. Two Men Bagel House kept the 5am hand-rolling and let the till do the counting. Bring your questions; we'll bring the setup.