The Evolving Marketer
The best tips and insights in growth marketing and growing as a marketer in your industry, from loyalty launch playbooks to gift cards, customer data and the systems that keep brands present.
Retail Loyalty Program Malaysia: The 2026 Launch Playbook
Malaysian shoppers already carry more memberships than they use. How to structure a retail loyalty program they actually come back to, ready to launch this quarter.
Jenny Choy
Claire Organics: Marketplace vs Direct to Consumer: Reach vs Relationship
Marketplace selling grows your reach but hides your customers. How Claire Organics balances both.
Why Your Loyalty Portal Pages Take So Long to Update
If every page change waits on a developer, here is why it happens and how to fix it.
From Receipts to Revenue: Transactional Data Analytics Insights
Sycarda's Justin on retail data strategy and the information most businesses already have but never use.
Gift Card Program for Business Malaysia & Singapore
How to turn gifting into a growth engine that brings new customers through your door.
Best Digital Stamp Card Malaysia & Singapore
Why paper punch cards are quietly costing you customers, and what to switch to.
The 6 Presence Systems Every Retention-Led Brand in APAC Runs
The strongest APAC brands treat retention as never leaving, not as bringing customers back.
What ISO means for brands
Why ISO 27001 certification matters every time your customers' data moves.
The RM5.90 Effect: Loyalty Program Launch Strategy
Why "wait and see" is a loyalty trap, and why the first weeks after launch matter most.
Mr TukTuk: How Automated Loyalty Hit 80% Voucher Redemption
How a multi-outlet Thai restaurant chain in Malaysia got 80% of its vouchers redeemed with automated loyalty.
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